Implementation of personalization in marketing 2016

The graph shows data on the degree of implementation of personalization strategies in marketing worldwide as of November 2016. During a survey, 28 percent of responding marketers stated they were just starting out with the implementation of their personalization strategies.

How much of your personalization strategy have you implemented to date?

Share of respondents
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Source

Release date

November 2016

Region

Worldwide

Survey time period

November 2016

Number of respondents

131 marketers

Supplementary notes

The source defines personalization as "[t]he ability to interact with each individual, at any moment, across all touch points, based on everything known about them."

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Statistics on "Marketing personalization"

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