Implementation of personalization in marketing 2016

Published by Statista Research Department, Nov 15, 2016
The graph shows data on the degree of implementation of personalization strategies in marketing worldwide as of November 2016. During a survey, 28 percent of responding marketers stated they were just starting out with the implementation of their personalization strategies.

How much of your personalization strategy have you implemented to date?

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

November 2016

Region

Worldwide

Survey time period

November 2016

Number of respondents

131 marketers

Supplementary notes

The source defines personalization as "[t]he ability to interact with each individual, at any moment, across all touch points, based on everything known about them."

Citation formats
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$189 USD $149 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Other regions

10

Related statistics

10

Further Content: You might find this interesting as well

Topics

Marketing personalization worldwideContent marketingData usage in marketing and advertisingArtificial intelligence (AI) use in marketing Marketing worldwide
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Learn more about how Statista can support your business.
Menu