Japan: criteria for interest in personalized ads 2019

According to a survey conducted in July 2019, close to 39 percent of respondents in Japan stated that their interest in personalized advertisements depended on the content of those advertisements. For about 15 percent of respondents the right timing played an important role.

Reasons for interest in personalized advertisements among people in Japan as of July 2019

Characteristic	Share of respondents
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Release date

December 2019

More information

Region

Japan

Survey time period

July 2019

Number of respondents

1,000 respondents

Age group

20-69 years

Special properties

multiple answers possible

Method of interview

Online survey

Supplementary notes

Original question: "Today, it has become common for companies' marketing activities to offer more precise promotion or notifications by referring to one's internet or smartphone app searches and usage, membership information, purchase history or location. If you were to receive such kind of promotion or notification, what would make you interested in it?"

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