According to a survey conducted in July 2019, close to 39 percent of respondents in Japan stated that their interest in personalized advertisements depended on the content of those advertisements. For about 15 percent of respondents the right timing played an important role.
Reasons for interest in personalized advertisements among people in Japan as of July 2019
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Awareness of personalized marketing Japan 2019, by age group
- Attitude on the use of personal sources for personalized marketing Japan 2019
- Attitude on the use of one's purchase history for personalized marketing Japan 2019
- Attitude on the use of online activities for personalized marketing Japan 2019
- Awareness of personalized marketing Japan 2019
- Attitude on sharing personal data for personalized marketing Japan 2019
- U.S. consumer view of successful offline personalization use 2017, by industry
- Number of personalized message versions created for a given campaign worldwide 2016
- Reaction frequency regarding online advertisements Japan 2019
- Familiarity with live commerce Japan 2019
- Intention of using live commerce Japan 2019
- Satisfaction with purchase history based product recommendations in the U.S. 2016
- Satisfaction with product recommendations in the U.S. 2016, by age
- Attitudes to personalized advertising among online shoppers in Sweden 2019
- North America: effective e-mail marketing triggers 2016
- In-store ad personalization purchase influence in N. America 2015, age and gender
- B2C marketing automation for customer nurturing in the Benelux region 2016
Adobe Systems, & Dentsu Digital Inc.. (December 5, 2019). Reasons for interest in personalized advertisements among people in Japan as of July 2019 [Graph]. In Statista. Retrieved March 07, 2021, from https://www.statista.com/statistics/1086802/japan-reasons-interest-personalized-marketing/
Adobe Systems, und Dentsu Digital Inc.. "Reasons for interest in personalized advertisements among people in Japan as of July 2019." Chart. December 5, 2019. Statista. Accessed March 07, 2021. https://www.statista.com/statistics/1086802/japan-reasons-interest-personalized-marketing/
Adobe Systems, Dentsu Digital Inc.. (2019). Reasons for interest in personalized advertisements among people in Japan as of July 2019. Statista. Statista Inc.. Accessed: March 07, 2021. https://www.statista.com/statistics/1086802/japan-reasons-interest-personalized-marketing/
Adobe Systems, and Dentsu Digital Inc.. "Reasons for Interest in Personalized Advertisements among People in Japan as of July 2019." Statista, Statista Inc., 5 Dec 2019, https://www.statista.com/statistics/1086802/japan-reasons-interest-personalized-marketing/
Adobe Systems & Dentsu Digital Inc., Reasons for interest in personalized advertisements among people in Japan as of July 2019 Statista, https://www.statista.com/statistics/1086802/japan-reasons-interest-personalized-marketing/ (last visited March 07, 2021)