Leading primetime TV programming sources in the U.S. 2015

This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows the leading sources used to watch TV programming in primetime in the United States as of May 2015. During a GfK survey, 11 percent of respondents stated they were most likely to stream video from Netlfix, Hulu or Amazon to watch TV programs during primetime. According to 61 percent of respondents, live TV was their main source of evening TV programming. TV is only one of the many types of media used by Americans. On average, Americans spend 12 hours daily consuming different types of media, such as radio, TV, newspaper, magazines and the internet.


The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.


The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.

Leading sources used for watching primetime TV programming in the United States as of May 2015

Share of respondents
A program or movie on a TV network61%
A recording on your DVR22%
Streaming video from Netflix, Hulu or Amazon11%
Video-on-demand from your TV service provider3%
A DVD or Blu-ray disc2%
Streaming video from another source1%
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Release date

September 2015


United States

Survey time period

April 23 to May 5, 2015

Number of respondents

1,010 respondents

Age group

13-64 years

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Thinking of all your viewing on a television in the evening (either 'regular' TV or streaming on a TV set), what source would you say you typically turn to first?"

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