Leading primetime TV programming sources in the U.S. 2015
This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows the leading sources used to watch TV programming in primetime in the United States as of May 2015. During a GfK survey, 11 percent of respondents stated they were most likely to stream video from Netlfix, Hulu or Amazon to watch TV programs during primetime. According to 61 percent of respondents, live TV was their main source of evening TV programming. TV is only one of the many types of media used by Americans. On average, Americans spend 12 hours daily consuming different types of media, such as radio, TV, newspaper, magazines and the internet.
The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.
The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.
