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Most popular product research channels according to internet users worldwide as of 3rd quarter 2015

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Leading global product research channels 2015 This statistic presents the most popular product research channels according to internet users worldwide as of January 2016, by age. During the survey period 35 percent of internet users aged 16 to 24 years said they used social networks as research channel. Only 30 percent of internet users across all age groups did the same.
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All16 to 24 years
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All16 to 24 years
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Exclusive Premium statistic

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Description Source More information
This statistic presents the most popular product research channels according to internet users worldwide as of January 2016, by age. During the survey period 35 percent of internet users aged 16 to 24 years said they used social networks as research channel. Only 30 percent of internet users across all age groups did the same.
Show more
Release date
January 2016
Region
World
Survey time period
2nd to 3rd quarter 2015
Age group
16 to 64 years
Special properties
internet users
Method of interview
Online survey
Supplementary notes
Question: "Which of the following online sources do you mainly use when actively looking for more information about brands, products, or services?"

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