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Survey on the most popular fashion brands in Germany 2015

Ranking of the most popular fashion brands (based on clothing items owned) in Germany in 2015

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Release date

October 2015



Survey time period

June to July 2015

Number of respondents

5,182 respondents

Age group

14-69 years

Method of interview

Online survey

Supplementary notes

* Sample size, i.e. number of persons owning a piece of clothing from this brand, was below 50.

Information on basic sample:
The survey is based on persons available to reach online (Germans and EU citizens in private households, at main residence) aged 14 to 69 years.

Information on random sample:
2015: 5,182 respondents, projected base of 44.31 million persons

This question was phrased by the source as follows: "Here is a list of the brands or clothing producers you stated to know. Please indicate for each brand, whether you own one, several or no pieces of clothing from this brand." (Original German question: "Hier sehen Sie die Ihnen bekannten Marken bzw. Hersteller von Kleidung noch einmal. Bitte geben Sie zu jeder Marke an, ob Sie davon ein oder mehrere Kleidungsstücke besitzen, oder nicht.")

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Statistics on "H&M Group"

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