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E-mail opens on mobile devices in the United Kingdom (UK) 2016, by sector
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E-mail opens on mobile devices in the United Kingdom (UK) 2016, by sector
E-mail opens on mobile devices in the United Kingdom (UK) in 2016, by sector
This statistic illustrates the share of e-mail opens on mobile devices in the United Kingdom (UK) in 2016, ranked by sector. In 2016, opens on mobile devices were highest in the TV, radio and film sector, at 69.86 percent.
E-mail opens on mobile devices in the United Kingdom (UK) in 2016, by sector
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Description
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This statistic illustrates the share of e-mail opens on mobile devices in the United Kingdom (UK) in 2016, ranked by sector. In 2016, opens on mobile devices were highest in the TV, radio and film sector, at 69.86 percent.
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- Release date
- January 2017
- Region
- United Kingdom
- Survey time period
- January 1 to December 31, 2016
Source
- Show sources information
- Show publisher information
- Release date
- January 2017
More information
- Region
- United Kingdom
- Survey time period
- January 1 to December 31, 2016
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Statistics on "E-mail marketing "
- Overview
The most important statistics
- Number of e-mail users worldwide from 2017 to 2023 (in millions)Number of e-mail users worldwide 2017-2023
- Number of e-mail users in the United States from 2013 to 2020 (in millions)Number of U.S. e-mail users 2013-2020
- E-mail marketing usage in the United States as of May 2017, by industryU.S. e-mail marketing usage 2017, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industryOpen rates of marketing e-mails worldwide 2018, by industry
- Market share of the most used e-mail clients in 2018Global email client market share 2018
- Leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018Leading ESPs used for e-mail marketing worldwide in 2018
- Strategy & effectiveness
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- Number of e-mail service platforms/providers (ESP) used by marketers worldwide as of November 2018Number of e-mail providers used by global marketers in 2018
- Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018Factors influencing the choice of e-mail marketing providers worldwide in 2018
- Monthly number of marketing e-mails sent to contacts by industry professionals worldwide as of January 2018Number of marketing e-mails sent monthly worldwide 2018
- Time spent producing a marketing e-mail according to industry professionals worldwide as of January 2018Time spent on marketing e-mail production worldwide in 2018
- Average time spent on single tasks involved in producing a marketing e-mail according to industry professionals worldwide as of January 2018Average time spent on tasks in marketing e-mail production worldwide in 2018
- Share of businesses using video in e-mail worldwide in 2016 and 2017Businesses using video in e-mail worldwide 2016-2017
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018Perceived ROI of e-mail marketing worldwide 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industryE-mail marketing ROI rating according to marketers worldwide 2017, by industry
- Metrics
The most important statistics
- Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018Commonly used e-mail marketing metrics worldwide in 2018
- E-mail marketing performance metrics worldwide in 1st half of 2018, by transaction typeE-mail marketing performance metrics worldwide 2018, by transaction type
- E-mail marketing performance metrics worldwide in 1st half of 2018, by sender typeE-mail marketing performance metrics worldwide 2018, by business type
- Marketing e-mail aggregate open rates worldwide from 2016 to 2018Marketing e-mail open rates worldwide 2016-2018
- Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018Marketing e-mail click-to-open rates worldwide 2016-2018
- Click-to-open rates of marketing e-mails worldwide in 1st quarter 2018, by industryClick-to-open rates of marketing e-mails worldwide Q1 2018, by industry
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- Spam
The most important statistics
- Leading countries of origin for unsolicited spam e-mails in 2nd quarter 2018, by share of worldwide spam volumeSpam e-mail: leading countries of origin of spam 2018
- E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018Global e-mail inbox placement & spam rate 2015-2018
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018E-mail inbox placement & spam rate in the U.S. 2015-2018
- Global e-mail spam rate from 2012 to 2018E-mail spam rate worldwide 2012-2018
- Spam placement rate worldwide in 2018, by categoryGlobal spam placement rate 2018, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2017Spam: share of global email traffic 2007-2017
- Global spam volume as percentage of total e-mail traffic from January 2014 to September 2018, by monthSpam: share of global email traffic 2014-2018
- Consumer perception & behavior
The most important statistics
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by regionInternet users reading marketing e-mails worldwide Q3 2017, by region
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by age groupInternet users reading marketing e-mails worldwide Q3 2017, by age group
- Leading ways consumers prefer to be contacted by brands in the United States as of June 2018U.S. consumers preference to being contacted by brands in 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Ranking of sectors by e-mail opens on a mobile device in the United Kingdom (UK) 2016
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) 2017
- E-mail service providers: areas of client focus in the United Kingdom (UK) 2013
- E-mail marketing click-to-open rates in the United Kingdom (UK) 2017
- E-mail marketing KPI change in the United Kingdom (UK) 2016
- Primary driver of changes in e-mail marketing volume in the United Kingdom (UK) 2013
- E-mail marketing: number of segments used in the United Kingdom (UK) 2013
- E-mail marketing unsubscribe rates in the United Kingdom (UK) 2017
- E-mail marketing open rates in the United Kingdom (UK) 2017
- Changes in e-mail marketing programs in the United Kingdom (UK) 2013
- Click-through rates in the United Kingdom (UK) 2017, by type of campaign
- Delivery rates in the United Kingdom (UK) 2017, by sector
- E-mail marketing open rates in the United Kingdom (UK) 2017, by campaign type
- E-mail marketing: number of segments used in the United Kingdom (UK) 2012-2014
- Unsubscribe-to-open rates in the United Kingdom (UK) 2017, by sector
- E-mail service providers share of e-mail campaigns in the United Kingdom (UK) 2013
- E-mail marketing approaches in the United Kingdom (UK) 2013
- Ease of marketing e-mail delivery in the United Kingdom (UK) 2013, by ISP
- Message types encouraging consumers to sign up for emails in the UK 2017
- Challenges to deliver successful email marketing programs in the UK 2016-2017
Studies
- E-mail marketing
- E-mail marketing in the United Kingdom (UK)
- Marketing personalization
- Email Marketing Vendor Satisfaction Report
- B2B marketing
- 2017 Email Marketing Benchmark Report
- US Public Libraries Marketing and Communications Landscape
- The Belgian CMO Marketing Survey 2018
- 2019 State of Email Report
- Marketer Email Tracking Study 2018
- The Return on Email Personalization
- Digital marketing in the United Kingdom (UK)
- Optimizing Email Deliverability with AI
- Digital marketing in Italy
- Social media marketing
Statistics on "E-mail marketing "
- Number of e-mail users worldwide from 2017 to 2023 (in millions)
- Number of e-mail users in the United States from 2013 to 2020 (in millions)
- E-mail marketing usage in the United States as of May 2017, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industry
- Market share of the most used e-mail clients in 2018
- Leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018
- Number of e-mail service platforms/providers (ESP) used by marketers worldwide as of November 2018
- Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018
- Monthly number of marketing e-mails sent to contacts by industry professionals worldwide as of January 2018
- Time spent producing a marketing e-mail according to industry professionals worldwide as of January 2018
- Average time spent on single tasks involved in producing a marketing e-mail according to industry professionals worldwide as of January 2018
- Share of businesses using video in e-mail worldwide in 2016 and 2017
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industry
- Positive effect of artificial intelligence (AI) use on e-mail marketing according to marketers in the United States as of February 2018
- Share of marketing e-mails that are personalized according to industry professionals worldwide as of August 2018
- Average order value (AOV) of e-mail personalized with the use of artificial intelligence (AI) according to marketers in the United States as of February 2018 (in U.S. dollars)
- Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018
- E-mail marketing performance metrics worldwide in 1st half of 2018, by transaction type
- E-mail marketing performance metrics worldwide in 1st half of 2018, by sender type
- Marketing e-mail aggregate open rates worldwide from 2016 to 2018
- Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018
- Click-to-open rates of marketing e-mails worldwide in 1st quarter 2018, by industry
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017
- Leading countries of origin for unsolicited spam e-mails in 2nd quarter 2018, by share of worldwide spam volume
- E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018
- Global e-mail spam rate from 2012 to 2018
- Spam placement rate worldwide in 2018, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2017
- Global spam volume as percentage of total e-mail traffic from January 2014 to September 2018, by month
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by region
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by age group
- Leading ways consumers prefer to be contacted by brands in the United States as of June 2018
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017
- Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017
- Leading ten industry sectors ranked by e-mail opening rate on a mobile device in the United Kingdom (UK) in 2016
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) in 2017
- To what extent do your clients focus on the following areas in their campaigns?*
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017
- E-mail marketing key performance indicator (KPI) change in the United Kingdom (UK) in 2016
- What was the primary driver of change in the volume of e-mails sent in 2013?
- How many segments were typically in each campaign?
- E-mail marketing unsubscribe rates in the United Kingdom (UK) in 2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017
- How have your client's e-mail marketing programs changed in 2013?
- E-mail marketing click-through rates in the United Kingdom (UK) in 2017, by type of campaign
- Delivery rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by type of campaign
- On average how many different customer segments does your organisation use to segment your mailings?
- Unsubscribe-to-open rates in the United Kingdom (UK) in 2017, by sector
- What proportion of e-mail campaigns were managed in-house by clients versus you managing them?
- What proportion of your clients' e-mail marketing was strategic and tactical?
- How easy do you find it to deliver e-mails to the inboxes of the following internet service providers?
- What type of e-mail message helps you to encourage consumers to sign-up for your emails?
- What are the most significant challenges to successfully delivering automated email marketing programs?
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