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U.S. consumers who were willing to pay more for healthier products 2015, by income
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U.S. consumers who were willing to pay more for healthier products 2015, by income
Consumers who were willing to pay a premium for healthier products in the United States in 2015, by income
by Statista Research Department,
last edited
Jan 25, 2016
This statistic shows the results of a survey on consumers who were willing to pay a premium for healthier products in the United States in 2015, broken down by income. Approximately 29 percent of the respondents who expressed a significantly or moderately greater willingness to pay for healthier products had a household income of less than 75,000 U.S. dollars.
Consumers who were willing to pay a premium for healthier products in the United States in 2015, by income
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| Share of respondents** | |
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Description
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by Statista Research Department,
last edited
Jan 25, 2016
This statistic shows the results of a survey on consumers who were willing to pay a premium for healthier products in the United States in 2015, broken down by income. Approximately 29 percent of the respondents who expressed a significantly or moderately greater willingness to pay for healthier products had a household income of less than 75,000 U.S. dollars.
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- Release date
- January 2016
- Region
- United States
- Survey time period
- 2015
- Number of respondents
- 5,001 respondents
- Age group
- 18 to 80 years
- Special properties
- U.S. food purchasers*
- Supplementary notes
-
* Refers to U.S. consumers who are the primary food and beverage shoppers for their households and eat dinner at home at least three times a week.
** Percentage of respondents who were willing to pay "significantly" or "moderately" more for at least one Health and Wellness attribute.
The original question was posed as follows: “How much more are you willing to pay for a healthier version of a product?”
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- January 2016
More information
- Region
- United States
- Survey time period
- 2015
- Number of respondents
- 5,001 respondents
- Age group
- 18 to 80 years
- Special properties
- U.S. food purchasers*
- Supplementary notes
-
* Refers to U.S. consumers who are the primary food and beverage shoppers for their households and eat dinner at home at least three times a week.
** Percentage of respondents who were willing to pay "significantly" or "moderately" more for at least one Health and Wellness attribute.
The original question was posed as follows: “How much more are you willing to pay for a healthier version of a product?”
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Statistics
- U.S. consumers who were willing to pay more for healthier products 2015, by age group
- U.S. consumers' willingness to pay a premium for healthier products 2015
- U.S. consumers' opinions on the health benefits of food 2011-2013
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- Perceived health risks of U.S. Millennials 2015, by type
- Perceived health risks of U.S. Baby Boomers 2015, by type
- Perceived health risks of U.S. Matures 2015, by type
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- Consumer willingness to pay a premium for natural or organic products in the United States in 2018, by generation
- Mean body mass index of individuals in England in 2015, by gender and household income (in kilograms per square meter)
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