This statistic shows the results of a survey on consumers who were willing to pay a premium for healthier products in the United States in 2015, broken down by income. Approximately 29 percent of the respondents who expressed a significantly or moderately greater willingness to pay for healthier products had a household income of less than 75,000 U.S. dollars.
Consumers who were willing to pay a premium for healthier products in the United States in 2015, by income
* Refers to U.S. consumers who are the primary food and beverage shoppers for their households and eat dinner at home at least three times a week.
** Percentage of respondents who were willing to pay "significantly" or "moderately" more for at least one Health and Wellness attribute.
The original question was posed as follows: “How much more are you willing to pay for a healthier version of a product?”
Profit from additional features by authenticating your Admin account
Please authenticate by going to "My account" → "Administration".
Then you will be able to mark statistics as favourites and use personal statistics alerts.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59$39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract; Prices do not include sales tax.
Statistics on "Natural and organic cosmetics in the U.S."
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Deloitte. (January 25, 2016). Consumers who were willing to pay a premium for healthier products in the United States in 2015, by income [Graph]. In Statista. Retrieved May 30, 2020, from https://www.statista.com/statistics/510151/us-consumers-willingness-to-pay-a-premium-for-healthier-products-by-income/
Deloitte. "Consumers who were willing to pay a premium for healthier products in the United States in 2015, by income." Chart. January 25, 2016. Statista. Accessed May 30, 2020. https://www.statista.com/statistics/510151/us-consumers-willingness-to-pay-a-premium-for-healthier-products-by-income/
Deloitte. (2016). Consumers who were willing to pay a premium for healthier products in the United States in 2015, by income. Statista. Statista Inc.. Accessed: May 30, 2020. https://www.statista.com/statistics/510151/us-consumers-willingness-to-pay-a-premium-for-healthier-products-by-income/
Deloitte. "Consumers Who Were Willing to Pay a Premium for Healthier Products in The United States in 2015, by Income." Statista, Statista Inc., 25 Jan 2016, https://www.statista.com/statistics/510151/us-consumers-willingness-to-pay-a-premium-for-healthier-products-by-income/
Deloitte, Consumers who were willing to pay a premium for healthier products in the United States in 2015, by income Statista, https://www.statista.com/statistics/510151/us-consumers-willingness-to-pay-a-premium-for-healthier-products-by-income/ (last visited May 30, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
