Most purchased products by females online in Sweden 2018

This survey shows the five most bought product categories by females online in Sweden in 2018. 36 percent of female survey respondents bought clothing, and cosmetics were purchased by 23 percent of female respondents.

Five most purchased product categories online by women in Sweden in 2018

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Sources

Release date

February 2019

Region

Sweden

Survey time period

2017

Number of respondents

12 m1000

Age group

18-79 years old

Special properties

female online shoppers

Method of interview

Online panel

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Statistics on "E-commerce in Sweden"

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