Reach of digital and printed fashion flyers in the Netherlands 2017-2018, by gender

This statistic illustrates the net reach of digital and printed fashion and clothing brochures and flyers in the Netherlands in 2017 and 2018, by gender. As of 2017/18, roughly ten percent of women read at least one digital flyer about fashion and clothing in the Netherlands.

Net reach* of digital and printed fashion and clothing flyers and brochures in the Netherlands in 2017 and 2018, by gender

Printed flyers*Digital flyers*
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Release date

June 2018



Survey time period

November 2017, January 2018 and March 2018

Number of respondents

6,647 respondents

Age group

13 years and older

Special properties

respondents with access to the internet

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The source adds: "The net reach of folders in a branch equals all people who have read an average edition of at least one folder in the branch."

To measure reach, the following fashion and clothing flyers have been used: Bristol, Wibra, terStal, Zeeman, Specsavers and Hans Anders.

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Statistics on "Advertising in the Netherlands"

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