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Share of individuals taking note of TV advertising in Sweden 2007-2017
Share of individuals taking note of TV advertising in Sweden 2007-2017
Share of individuals taking note of TV advertising in Sweden from 2007 to 2017
by Julia Stoll,
last edited
Jan 15, 2019
This survey displays the share of individuals taking note of TV advertising in Sweden from 2007 to 2017. In 2017, 32 percent of Swedish respondents stated to take note of television advertising.
Share of individuals taking note of TV advertising in Sweden from 2007 to 2017
Loading statistic...
| Share of respondents | |
|---|---|
| 2017 | 32% |
| 2016 | 34% |
| 2015 | 36% |
| 2014 | 37% |
| 2013 | 38% |
| 2012 | 37% |
| 2011 | 45% |
| 2010 | 51% |
| 2009 | 52% |
| 2008 | 59% |
| 2007 | 58% |
| Share of respondents | |
|---|---|
| 2017 | 32% |
| 2016 | 34% |
| 2015 | 36% |
| 2014 | 37% |
| 2013 | 38% |
| 2012 | 37% |
| 2011 | 45% |
| 2010 | 51% |
| 2009 | 52% |
| 2008 | 59% |
| 2007 | 58% |
© Statista 2019
About this statistic
Source: NORDICOM
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Description
Source
More information
by Julia Stoll,
last edited
Jan 15, 2019
This survey displays the share of individuals taking note of TV advertising in Sweden from 2007 to 2017. In 2017, 32 percent of Swedish respondents stated to take note of television advertising.
- Source
- NORDICOM
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- May 2018
- Region
- Sweden
- Survey time period
- 2007 to 2017
- Number of respondents
- 6,017*
- Age group
- 9-79 years
- Method of interview
- Telephone interview
- Supplementary notes
-
* The number is for 2017 and may differ for previous years.
This question was phrased by the source as follows: "Tog du igår del av reklam eller annonser i något av följande medier?"
Source
- Source
- NORDICOM
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- May 2018
More information
- Region
- Sweden
- Survey time period
- 2007 to 2017
- Number of respondents
- 6,017*
- Age group
- 9-79 years
- Method of interview
- Telephone interview
- Supplementary notes
-
* The number is for 2017 and may differ for previous years.
This question was phrased by the source as follows: "Tog du igår del av reklam eller annonser i något av följande medier?"
Other statistics on the topic
TV market in Sweden
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Television in Sweden
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Statistics on "Television in Sweden"
- Overview
The most important statistics
- Number of TV households in Sweden from 2008 to 2017 (in millions)Number of TV households in Sweden 2008-2017
- Revenues from television services in Sweden from 2009 to 2018 (in million SEK)Revenues from television services in Sweden 2009-2018
- Revenues from television services in Sweden from 2009 to 2018, by distribution platform (in million SEK)Revenues from television services in Sweden 2009-2018, by platform
- Ranking of selected TV companies in Sweden in 2017, by revenue (in million SEK)Ranking of TV companies in Sweden 2017, by revenue
- Ranking of TV channel families in Sweden in 2017, by audience shareRanking of TV channel families in Sweden 2017, by audience share
- Average daily TV reach in Sweden from 2008 to 2018Average daily TV reach in Sweden 2008-2018
- Average daily television viewing time in Sweden from 2008 to 2018 (in minutes)Average daily TV viewing time in Sweden 2008-2018
- Ranking of television channels in Sweden in 2018, by audience shareTV channels in Sweden 2018, by audience share
- Infrastructure
The most important statistics
- Share of individuals with access to TV sets at home in Sweden in 2018, by gender and age Share of individuals with access to TV sets at home in Sweden 2018, by gender and age
- Do you have access to a TV set?Access to a TV set among children in Sweden 2016, by age group
- Does your child have access to TV sets?Small children's access to TV sets in Sweden 2016, by age group
- Number of pay TV subscriptions in Sweden from 2008 to 2018, by distribution platform (in 1,000s)Pay TV subscriptions in Sweden 2008-2018, by platform
- Share of TV households receiving TV via antenna in Sweden in 2018, by gender and age Share of TV households receiving TV via antenna in Sweden 2018, by gender and age
- Share of TV households receiving TV via broadband/cable in Sweden in 2018, by gender and age TV households receiving TV via broadband/cable in Sweden 2018, by gender and age
- Share of TV households receiving TV via satellite in Sweden in 2018, by gender and age TV households receiving TV via satellite in Sweden 2018, by gender and age
- Share of TV households with HD services in Sweden in 2016, by platformShare of TV households with HD services in Sweden 2016, by platform
- Public service television
The most important statistics
- Revenue of Sveriges Television AB from 2010 to 2018 (in billion SEK)Revenue of Sveriges Television AB 2010-2018
- Profit of Sveriges Television AB from 2007 to 2017 (in million SEK)Profit of Sveriges Television AB 2007-2017
- Number of employees of Sveriges Television AB (SVT) from 2008 to 2018Number of employees of SVT 2008-2018
- Audience share of the public service television of Sveriges Televsion AB channels in Sweden from 2007 to 2017Audience share of the public service television channels of SVT in Sweden 2007-2017
- Air time of channels of Sveriges Television AB in 2017 and 2018 (in hours)Air time of SVT channels 2017-2018
- Net revenue of the Swedish Educational Broadcasting Company (UR) from 2015 to 2018 (in million SEK)Net revenue of the Swedish Educational Broadcasting Company (UR) 2015-2018
- Number of employees of the Swedish Educational Broadcasting Company (UR) from 2013 to 2017Number of employees of the Swedish Educational Broadcasting Company (UR) 2013-2017
- Air time of Swedish Educational Broadcasting Company’s (UR) TV telecasts for children and youths in 2018 (in hours)Air time of Swedish Educational Broadcasting Company’s TV telecasts 2018
- Advertising & commercial TV
The most important statistics
- Television advertising expenditures in Sweden from 2011 to 2017 (in million SEK)Television advertising expenditures in Sweden 2011-2017
- Revenues of selected commercial television broadcasters in Sweden in 2017 (in million SEK)Revenues of selected commercial television broadcasters in Sweden 2017
- Profit or loss of selected commercial television broadcasters in Sweden in 2017 (in million SEK)Profit of selected commercial television broadcasters in Sweden 2017
- Audience share of the Swedish commercial television channel TV3 from 2008 to 2018Audience share of TV3 in Sweden 2008-2018
- Audience share of the Swedish commercial television channel TV4 from 2008 to 2018Audience share of TV4 in Sweden 2008-2018
- Audience share of the Swedish commercial television channel Kanal 5 from 2008 to 2018Audience share of Kanal 5 in Sweden 2008-2018
- Share of individuals taking note of TV advertising in Sweden from 2007 to 2017Share of individuals taking note of TV advertising in Sweden 2007-2017
- Do you have a positive or a negative perception of advertising in TV?User evaluation of advertising in TV in Sweden 2007-2017
- Usage
The most important statistics
- Average daily television viewing time in Sweden from 2008 to 2018, by gender (in minutes)Average daily TV viewing time in Sweden 2008-2018, by gender
- Average daily television viewing time in Sweden from 2014 to 2018, by age group (in minutes)Average daily TV viewing time in Sweden 2014-2018, by age
- Average daily television viewing time in Sweden in 2017 and 2018, by days of the week (in minutes)Average daily TV viewing time in Sweden 2017-2018, by days of the week
- Share of individuals who have watched television daily in Sweden from 2009 to 2018Daily TV consumption in Sweden 2009-2018
- Share of individuals who have watched television daily in Sweden in 2018, by age groupDaily TV consumption in Sweden 2018, by age
- Share of individuals watching traditional TV weekly in Sweden in 2018, by ageShare of individuals watching traditional TV weekly in Sweden 2018, by age
- Average daily TV reach in Sweden in 2017 and 2018, by age and genderAverage daily TV reach in Sweden 2017-2018, by age and gender
- Ranking of TV channels in Sweden in 2018, by daily reachRanking of TV channels in Sweden 2018, by daily reach
- Online TV
The most important statistics
- Share of individuals watching online television services per day in Sweden from 2011 to 2018Share of individuals watching online TV per day in Sweden 2011-2018
- Share of individuals watching online television services per day in Sweden from 2011 to 2018, by genderWatching online TV per day in Sweden 2011-2018, by gender
- Share of individuals watching online television per day in Sweden from 2011 to 2018, by age groupWatching online TV per day in Sweden 2011-2018, by age group
- Could you tell me to what extent you watch TV via the Internet?Frequency of TV viewing via internet in Sweden 2018
- Average viewing time of online TV in Sweden daily in 2017 and 2018, by network (in hours)Daily viewing time of online TV in Sweden 2017-2018, by network
- Distribution of viewing time of online TV in Sweden in 2018, by channel familiesDistribution of viewing time of online TV in Sweden 2018, by channel families
- Average daily viewing time of the Swedish VOD service SVT Play from 2016 to 2018 (in hours)Daily viewing time of the Swedish VOD service SVT Play 2016-2018
- Average daily viewing time of the Swedish VOD service of TV4 from 2016 to 2018 (in hours)Daily viewing time of TV4 Play in Sweden 2016-2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Share of individuals taking note of TV advertising in Sweden 2007-2017, by age
- Share of individuals taking note of TV advertising in Sweden 2007-2017, by gender
- Gunn Report: most creative film ads 2016
- Length of TV commercials in Germany 2002-2018
- Frequency of viewing static ads on TV in the United Kingdom (UK) 2015-2016
- Attention paid to advertising on various media worldwide 2016, by generation
- Consumer opinion of brands funding television programs in Belgium 2013
- TV video advertising viewing frequency in the United Kingdom (UK) 2015-2016
- Individuals taking note of evening paper advertising in Sweden 2007-2017, by age
- Individuals taking note of morning paper advertising in Sweden 2007-2017, by gender
- Individuals taking note of weekly paper- or magazine advertising in Sweden 2007-2017
- Share of individuals taking note of radio advertising in Sweden 2007-2017, by age
- Individuals taking note of evening paper advertising in Sweden 2007-2017, by gender
- Share of individuals taking note of radio advertising in Sweden 2007-2017, by gender
- Share of individuals taking note of radio advertising in Sweden 2007-2017
- Instant coffee brand advertising awareness Vietnam 2018
- Spontaneous awareness of road safety advertisers in the UK 2006-2013
- Great Britain: youths awareness of gambling ads on posters and billboards 2018
- Canada: interest in advertising imagery among upwardly mobile 2012
- Personnel costs of electrical equipment manufacturers in Italy 2008-2016
Studies
- TV advertising worldwide
- TV advertising in the U.S.
- Television in Germany
- Direct Impact: How TV Drives Outcomes for Direct-Disruptor Brands
- Advanced TV Trends
- Advertising market in the U.S.
- Advertising in Germany
- Advertising in Japan
- Advertising in the Netherlands
- Advertising worldwide
- Advertising in Europe
- Advertising in the Nordics
- Advertising in Turkey
- Advertising in Africa
- Advertising in Belgium
Statistics on "Television in Sweden"
- Number of TV households in Sweden from 2008 to 2017 (in millions)
- Revenues from television services in Sweden from 2009 to 2018 (in million SEK)
- Revenues from television services in Sweden from 2009 to 2018, by distribution platform (in million SEK)
- Ranking of selected TV companies in Sweden in 2017, by revenue (in million SEK)
- Ranking of TV channel families in Sweden in 2017, by audience share
- Average daily TV reach in Sweden from 2008 to 2018
- Average daily television viewing time in Sweden from 2008 to 2018 (in minutes)
- Ranking of television channels in Sweden in 2018, by audience share
- Ranking of TV programs in Sweden in 2018, by number of viewers (in 1,000s)
- Share of individuals with access to TV sets at home in Sweden in 2018, by gender and age
- Do you have access to a TV set?
- Does your child have access to TV sets?
- Number of pay TV subscriptions in Sweden from 2008 to 2018, by distribution platform (in 1,000s)
- Share of TV households receiving TV via antenna in Sweden in 2018, by gender and age
- Share of TV households receiving TV via broadband/cable in Sweden in 2018, by gender and age
- Share of TV households receiving TV via satellite in Sweden in 2018, by gender and age
- Share of TV households with HD services in Sweden in 2016, by platform
- Number of television channels available and established in Sweden as of December 2018, by genre
- Revenue of Sveriges Television AB from 2010 to 2018 (in billion SEK)
- Profit of Sveriges Television AB from 2007 to 2017 (in million SEK)
- Number of employees of Sveriges Television AB (SVT) from 2008 to 2018
- Audience share of the public service television of Sveriges Televsion AB channels in Sweden from 2007 to 2017
- Air time of channels of Sveriges Television AB in 2017 and 2018 (in hours)
- Net revenue of the Swedish Educational Broadcasting Company (UR) from 2015 to 2018 (in million SEK)
- Number of employees of the Swedish Educational Broadcasting Company (UR) from 2013 to 2017
- Air time of Swedish Educational Broadcasting Company’s (UR) TV telecasts for children and youths in 2018 (in hours)
- Air time of Swedish Educational Broadcasting Company’s (UR) telecasts in 2017, by topic (in hours)
- Television advertising expenditures in Sweden from 2011 to 2017 (in million SEK)
- Revenues of selected commercial television broadcasters in Sweden in 2017 (in million SEK)
- Profit or loss of selected commercial television broadcasters in Sweden in 2017 (in million SEK)
- Audience share of the Swedish commercial television channel TV3 from 2008 to 2018
- Audience share of the Swedish commercial television channel TV4 from 2008 to 2018
- Audience share of the Swedish commercial television channel Kanal 5 from 2008 to 2018
- Share of individuals taking note of TV advertising in Sweden from 2007 to 2017
- Do you have a positive or a negative perception of advertising in TV?
- Average daily television viewing time in Sweden from 2008 to 2018, by gender (in minutes)
- Average daily television viewing time in Sweden from 2014 to 2018, by age group (in minutes)
- Average daily television viewing time in Sweden in 2017 and 2018, by days of the week (in minutes)
- Share of individuals who have watched television daily in Sweden from 2009 to 2018
- Share of individuals who have watched television daily in Sweden in 2018, by age group
- Share of individuals watching traditional TV weekly in Sweden in 2018, by age
- Average daily TV reach in Sweden in 2017 and 2018, by age and gender
- Ranking of TV channels in Sweden in 2018, by daily reach
- Could you tell me to what extent you watch television on a TV set?
- Share of individuals watching online television services per day in Sweden from 2011 to 2018
- Share of individuals watching online television services per day in Sweden from 2011 to 2018, by gender
- Share of individuals watching online television per day in Sweden from 2011 to 2018, by age group
- Could you tell me to what extent you watch TV via the Internet?
- Average viewing time of online TV in Sweden daily in 2017 and 2018, by network (in hours)
- Distribution of viewing time of online TV in Sweden in 2018, by channel families
- Average daily viewing time of the Swedish VOD service SVT Play from 2016 to 2018 (in hours)
- Average daily viewing time of the Swedish VOD service of TV4 from 2016 to 2018 (in hours)
- Average daily viewing time of the VOD service of Discovery Networks Sweden from 2016 to 2018 (in hours)
- Share of individuals taking note of TV advertising in Sweden from 2007 to 2017, by age
- Share of individuals taking note of TV advertising in Sweden from 2007 to 2017, by gender
- Most creative film ads by number of points in the 2016 Gunn Report
- Average length of aired television commercials in Germany from 2002 to 2018 (in seconds)
- Frequency of seeing static advertising on TV in the United Kingdom (UK) from 2015 to 2016
- Share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation
- Select the statements that apply to you regarding television programs receiving funding from companies and brands.*
- Frequency of seeing video advertising on TV in the United Kingdom (UK) from 2015 to 2016
- Share of individuals taking note of evening paper advertising in Sweden from 2007 to 2017, by age
- Share of individuals taking note of morning paper advertising in Sweden from 2007 to 2017, by gender
- Share of individuals taking note of weekly paper- or magazine advertising in Sweden from 2007 to 2017
- Share of individuals taking note of radio advertising in Sweden from 2007 to 2017, by age
- Share of individuals taking note of evening paper advertising in Sweden from 2007 to 2017, by gender
- Share of individuals taking note of radio advertising in Sweden from 2007 to 2017, by gender
- Share of individuals taking note of radio advertising in Sweden from 2007 to 2017
- Instant coffee brand advertising awareness among consumers in Vietnam in 2018
- Who produced the road safety advertising you are aware of?
- Level of youths awareness of gambling advertisements on posters and billboards in Great Britain in 2018, by frequency
- Interest in advertising imagery among upwardly mobile consumers in Canada as of December 2012
- Personnel costs of the manufacture of electrical equipment industry in Italy from 2008 to 2016 (in million euros)
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