User evaluation of advertising in TV in Sweden 2007-2017

This statistic displays a survey on user evaluation of advertising in TV in Sweden from 2007 to 2017. In 2017, 34 percent of Swedish respondents had a quite negative perception of advertising in TV.

Do you have a positive or a negative perception of advertising in TV?

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Source

Release date

May 2018

Region

Sweden

Survey time period

2007 to 2017

Number of respondents

1,762*

Age group

16-85 years

Method of interview

Postal questionnaire

Supplementary notes

* refers only to 2017.

This question was phrased by the source as follows: "Är du positivt eller negativt inställt till reklam i tv?’"

In addition to postal questionnaire there was the possibility to answer digital via internet.

Percentage points exceeding 100 percent and missing percentage points to 100 percent are probably due to rounding.

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Statistics on "Television in Sweden"

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