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User evaluation of advertising in TV in Sweden 2007-2017
User evaluation of advertising in TV in Sweden 2007-2017
Do you have a positive or a negative perception of advertising in TV?
by Julia Stoll,
last edited
Jan 28, 2019
This statistic displays a survey on user evaluation of advertising in TV in Sweden from 2007 to 2017. In 2017, 34 percent of Swedish respondents had a quite negative perception of advertising in TV.
Do you have a positive or a negative perception of advertising in TV?
Loading statistic...
| Very positive | Quite positive | Neither positive nor negative | Quite negative | Very negative | |
|---|---|---|---|---|---|
| 2017 | 1% | 9% | 26% | 34% | 29% |
| 2016 | 1% | 10% | 23% | 36% | 30% |
| 2015 | 2% | 9% | 24% | 32% | 33% |
| 2014 | 1% | 7% | 22% | 38% | 33% |
| 2013 | 1% | 8% | 20% | 36% | 35% |
| 2012 | 1% | 6% | 19% | 37% | 37% |
| 2011 | 1% | 7% | 20% | 38% | 34% |
| 2010 | 1% | 9% | 20% | 38% | 32% |
| 2009 | 1% | 10% | 20% | 38% | 31% |
| 2008 | 1% | 10% | 23% | 39% | 27% |
| 2007 | 2% | 10% | 22% | 36% | 31% |
| Very positive | Quite positive | Neither positive nor negative | Quite negative | Very negative | |
|---|---|---|---|---|---|
| 2017 | 1% | 9% | 26% | 34% | 29% |
| 2016 | 1% | 10% | 23% | 36% | 30% |
| 2015 | 2% | 9% | 24% | 32% | 33% |
| 2014 | 1% | 7% | 22% | 38% | 33% |
| 2013 | 1% | 8% | 20% | 36% | 35% |
| 2012 | 1% | 6% | 19% | 37% | 37% |
| 2011 | 1% | 7% | 20% | 38% | 34% |
| 2010 | 1% | 9% | 20% | 38% | 32% |
| 2009 | 1% | 10% | 20% | 38% | 31% |
| 2008 | 1% | 10% | 23% | 39% | 27% |
| 2007 | 2% | 10% | 22% | 36% | 31% |
© Statista 2019
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Source: SOM-institutet
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Description
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More information
by Julia Stoll,
last edited
Jan 28, 2019
This statistic displays a survey on user evaluation of advertising in TV in Sweden from 2007 to 2017. In 2017, 34 percent of Swedish respondents had a quite negative perception of advertising in TV.
- Source
- SOM-institutet
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- May 2018
- Region
- Sweden
- Survey time period
- 2007 to 2017
- Number of respondents
- 1,762*
- Age group
- 16-85 years
- Method of interview
- Postal questionnaire
- Supplementary notes
-
* refers only to 2017.
This question was phrased by the source as follows: "Är du positivt eller negativt inställt till reklam i tv?’"
In addition to postal questionnaire there was the possibility to answer digital via internet.
Percentage points exceeding 100 percent and missing percentage points to 100 percent are probably due to rounding.
Source
- Source
- SOM-institutet
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- May 2018
More information
- Region
- Sweden
- Survey time period
- 2007 to 2017
- Number of respondents
- 1,762*
- Age group
- 16-85 years
- Method of interview
- Postal questionnaire
- Supplementary notes
-
* refers only to 2017.
This question was phrased by the source as follows: "Är du positivt eller negativt inställt till reklam i tv?’"
In addition to postal questionnaire there was the possibility to answer digital via internet.
Percentage points exceeding 100 percent and missing percentage points to 100 percent are probably due to rounding.
Other statistics on the topic
TV market in Sweden
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Television in Sweden
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Statistics on "Television in Sweden"
- Overview
The most important statistics
- Number of TV households in Sweden from 2008 to 2017 (in millions)Number of TV households in Sweden 2008-2017
- Revenues from television services in Sweden from 2009 to 2018 (in million SEK)Revenues from television services in Sweden 2009-2018
- Revenues from television services in Sweden from 2009 to 2018, by distribution platform (in million SEK)Revenues from television services in Sweden 2009-2018, by platform
- Ranking of selected TV companies in Sweden in 2017, by revenue (in million SEK)Ranking of TV companies in Sweden 2017, by revenue
- Ranking of TV channel families in Sweden in 2017, by audience shareRanking of TV channel families in Sweden 2017, by audience share
- Average daily TV reach in Sweden from 2008 to 2018Average daily TV reach in Sweden 2008-2018
- Average daily television viewing time in Sweden from 2008 to 2018 (in minutes)Average daily TV viewing time in Sweden 2008-2018
- Ranking of television channels in Sweden in 2018, by audience shareTV channels in Sweden 2018, by audience share
- Infrastructure
The most important statistics
- Share of individuals with access to TV sets at home in Sweden in 2018, by gender and age Share of individuals with access to TV sets at home in Sweden 2018, by gender and age
- Do you have access to a TV set?Access to a TV set among children in Sweden 2016, by age group
- Does your child have access to TV sets?Small children's access to TV sets in Sweden 2016, by age group
- Number of pay TV subscriptions in Sweden from 2008 to 2018, by distribution platform (in 1,000s)Pay TV subscriptions in Sweden 2008-2018, by platform
- Share of TV households receiving TV via antenna in Sweden in 2018, by gender and age Share of TV households receiving TV via antenna in Sweden 2018, by gender and age
- Share of TV households receiving TV via broadband/cable in Sweden in 2018, by gender and age TV households receiving TV via broadband/cable in Sweden 2018, by gender and age
- Share of TV households receiving TV via satellite in Sweden in 2018, by gender and age TV households receiving TV via satellite in Sweden 2018, by gender and age
- Share of TV households with HD services in Sweden in 2016, by platformShare of TV households with HD services in Sweden 2016, by platform
- Public service television
The most important statistics
- Revenue of Sveriges Television AB from 2010 to 2018 (in billion SEK)Revenue of Sveriges Television AB 2010-2018
- Profit of Sveriges Television AB from 2007 to 2017 (in million SEK)Profit of Sveriges Television AB 2007-2017
- Number of employees of Sveriges Television AB (SVT) from 2008 to 2018Number of employees of SVT 2008-2018
- Audience share of the public service television of Sveriges Televsion AB channels in Sweden from 2007 to 2017Audience share of the public service television channels of SVT in Sweden 2007-2017
- Air time of channels of Sveriges Television AB in 2017 and 2018 (in hours)Air time of SVT channels 2017-2018
- Net revenue of the Swedish Educational Broadcasting Company (UR) from 2015 to 2018 (in million SEK)Net revenue of the Swedish Educational Broadcasting Company (UR) 2015-2018
- Number of employees of the Swedish Educational Broadcasting Company (UR) from 2013 to 2017Number of employees of the Swedish Educational Broadcasting Company (UR) 2013-2017
- Air time of Swedish Educational Broadcasting Company’s (UR) TV telecasts for children and youths in 2018 (in hours)Air time of Swedish Educational Broadcasting Company’s TV telecasts 2018
- Advertising & commercial TV
The most important statistics
- Television advertising expenditures in Sweden from 2011 to 2017 (in million SEK)Television advertising expenditures in Sweden 2011-2017
- Revenues of selected commercial television broadcasters in Sweden in 2017 (in million SEK)Revenues of selected commercial television broadcasters in Sweden 2017
- Profit or loss of selected commercial television broadcasters in Sweden in 2017 (in million SEK)Profit of selected commercial television broadcasters in Sweden 2017
- Audience share of the Swedish commercial television channel TV3 from 2008 to 2018Audience share of TV3 in Sweden 2008-2018
- Audience share of the Swedish commercial television channel TV4 from 2008 to 2018Audience share of TV4 in Sweden 2008-2018
- Audience share of the Swedish commercial television channel Kanal 5 from 2008 to 2018Audience share of Kanal 5 in Sweden 2008-2018
- Share of individuals taking note of TV advertising in Sweden from 2007 to 2017Share of individuals taking note of TV advertising in Sweden 2007-2017
- Do you have a positive or a negative perception of advertising in TV?User evaluation of advertising in TV in Sweden 2007-2017
- Usage
The most important statistics
- Average daily television viewing time in Sweden from 2008 to 2018, by gender (in minutes)Average daily TV viewing time in Sweden 2008-2018, by gender
- Average daily television viewing time in Sweden from 2014 to 2018, by age group (in minutes)Average daily TV viewing time in Sweden 2014-2018, by age
- Average daily television viewing time in Sweden in 2017 and 2018, by days of the week (in minutes)Average daily TV viewing time in Sweden 2017-2018, by days of the week
- Share of individuals who have watched television daily in Sweden from 2009 to 2018Daily TV consumption in Sweden 2009-2018
- Share of individuals who have watched television daily in Sweden in 2018, by age groupDaily TV consumption in Sweden 2018, by age
- Share of individuals watching traditional TV weekly in Sweden in 2018, by ageShare of individuals watching traditional TV weekly in Sweden 2018, by age
- Average daily TV reach in Sweden in 2017 and 2018, by age and genderAverage daily TV reach in Sweden 2017-2018, by age and gender
- Ranking of TV channels in Sweden in 2018, by daily reachRanking of TV channels in Sweden 2018, by daily reach
- Online TV
The most important statistics
- Share of individuals watching online television services per day in Sweden from 2011 to 2018Share of individuals watching online TV per day in Sweden 2011-2018
- Share of individuals watching online television services per day in Sweden from 2011 to 2018, by genderWatching online TV per day in Sweden 2011-2018, by gender
- Share of individuals watching online television per day in Sweden from 2011 to 2018, by age groupWatching online TV per day in Sweden 2011-2018, by age group
- Could you tell me to what extent you watch TV via the Internet?Frequency of TV viewing via internet in Sweden 2018
- Average viewing time of online TV in Sweden daily in 2017 and 2018, by network (in hours)Daily viewing time of online TV in Sweden 2017-2018, by network
- Distribution of viewing time of online TV in Sweden in 2018, by channel familiesDistribution of viewing time of online TV in Sweden 2018, by channel families
- Average daily viewing time of the Swedish VOD service SVT Play from 2016 to 2018 (in hours)Daily viewing time of the Swedish VOD service SVT Play 2016-2018
- Average daily viewing time of the Swedish VOD service of TV4 from 2016 to 2018 (in hours)Daily viewing time of TV4 Play in Sweden 2016-2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Share of individuals taking note of TV advertising in Sweden 2007-2017, by age
- Share of individuals taking note of TV advertising in Sweden 2007-2017, by gender
- Gunn Report: most creative film ads 2016
- Length of TV commercials in Germany 2002-2018
- Biannual net spending on television advertising in the Netherlands 2012-2019
- Attitudes towards bundled subscriptions in Australia 2018
- Survey on most trusted TV channels in Norway 2017
- Survey on using public television to stay informed in Denmark 2016, by age
- Daily coverage of media company Discovery Networks in Norway 2017, by media channel
- Audience market share of MTG's commercial TV channels in Sweden quarterly 2015-2016
- Italy: opinion on the respect of public service principles by Rai 2016
- Ad market share of advertising media types in Germany 2013-2018
- Annual growth of the advertising expenditure in linear TV Taiwan 2013-2017
- Second screen usage while watching TV in Denmark 2018, by device
- Watching TV in Denmark 2018, by time of day
- Attitudes towards advertising in Russia 2016, by type
- Chile: reasons to like advertising 2016, by gender
- U.S. programming, data processing related services: ad spend to sales ratio 2011-2015
- Leather goods: number of companies by size in France 2016
- Spain: import value of cork and wood to the United Kingdom (UK) 2012-2015
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- Advertising consumption and perception
- Ad Complaint Report - 2018 Year in Review
- Radio advertising in Germany
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- Ad blocking
- 2017 Consumer Perspectives on Advertising
- The Power Of Me
- 2015 Consumer Perspectives on Advertising
- 2014 Consumer Perspectives on Advertising
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- AdReaction 2014 – Global Report
- AdReaction 2014 – U.S. Report
- 2013 Consumer Perspectives on Advertising
- The Importance of Being Seen
- Ad Blocking: Who Blocks Ads, Why, and How to Win Them Back
Statistics on "Television in Sweden"
- Number of TV households in Sweden from 2008 to 2017 (in millions)
- Revenues from television services in Sweden from 2009 to 2018 (in million SEK)
- Revenues from television services in Sweden from 2009 to 2018, by distribution platform (in million SEK)
- Ranking of selected TV companies in Sweden in 2017, by revenue (in million SEK)
- Ranking of TV channel families in Sweden in 2017, by audience share
- Average daily TV reach in Sweden from 2008 to 2018
- Average daily television viewing time in Sweden from 2008 to 2018 (in minutes)
- Ranking of television channels in Sweden in 2018, by audience share
- Ranking of TV programs in Sweden in 2018, by number of viewers (in 1,000s)
- Share of individuals with access to TV sets at home in Sweden in 2018, by gender and age
- Do you have access to a TV set?
- Does your child have access to TV sets?
- Number of pay TV subscriptions in Sweden from 2008 to 2018, by distribution platform (in 1,000s)
- Share of TV households receiving TV via antenna in Sweden in 2018, by gender and age
- Share of TV households receiving TV via broadband/cable in Sweden in 2018, by gender and age
- Share of TV households receiving TV via satellite in Sweden in 2018, by gender and age
- Share of TV households with HD services in Sweden in 2016, by platform
- Number of television channels available and established in Sweden as of December 2018, by genre
- Revenue of Sveriges Television AB from 2010 to 2018 (in billion SEK)
- Profit of Sveriges Television AB from 2007 to 2017 (in million SEK)
- Number of employees of Sveriges Television AB (SVT) from 2008 to 2018
- Audience share of the public service television of Sveriges Televsion AB channels in Sweden from 2007 to 2017
- Air time of channels of Sveriges Television AB in 2017 and 2018 (in hours)
- Net revenue of the Swedish Educational Broadcasting Company (UR) from 2015 to 2018 (in million SEK)
- Number of employees of the Swedish Educational Broadcasting Company (UR) from 2013 to 2017
- Air time of Swedish Educational Broadcasting Company’s (UR) TV telecasts for children and youths in 2018 (in hours)
- Air time of Swedish Educational Broadcasting Company’s (UR) telecasts in 2017, by topic (in hours)
- Television advertising expenditures in Sweden from 2011 to 2017 (in million SEK)
- Revenues of selected commercial television broadcasters in Sweden in 2017 (in million SEK)
- Profit or loss of selected commercial television broadcasters in Sweden in 2017 (in million SEK)
- Audience share of the Swedish commercial television channel TV3 from 2008 to 2018
- Audience share of the Swedish commercial television channel TV4 from 2008 to 2018
- Audience share of the Swedish commercial television channel Kanal 5 from 2008 to 2018
- Share of individuals taking note of TV advertising in Sweden from 2007 to 2017
- Do you have a positive or a negative perception of advertising in TV?
- Average daily television viewing time in Sweden from 2008 to 2018, by gender (in minutes)
- Average daily television viewing time in Sweden from 2014 to 2018, by age group (in minutes)
- Average daily television viewing time in Sweden in 2017 and 2018, by days of the week (in minutes)
- Share of individuals who have watched television daily in Sweden from 2009 to 2018
- Share of individuals who have watched television daily in Sweden in 2018, by age group
- Share of individuals watching traditional TV weekly in Sweden in 2018, by age
- Average daily TV reach in Sweden in 2017 and 2018, by age and gender
- Ranking of TV channels in Sweden in 2018, by daily reach
- Could you tell me to what extent you watch television on a TV set?
- Share of individuals watching online television services per day in Sweden from 2011 to 2018
- Share of individuals watching online television services per day in Sweden from 2011 to 2018, by gender
- Share of individuals watching online television per day in Sweden from 2011 to 2018, by age group
- Could you tell me to what extent you watch TV via the Internet?
- Average viewing time of online TV in Sweden daily in 2017 and 2018, by network (in hours)
- Distribution of viewing time of online TV in Sweden in 2018, by channel families
- Average daily viewing time of the Swedish VOD service SVT Play from 2016 to 2018 (in hours)
- Average daily viewing time of the Swedish VOD service of TV4 from 2016 to 2018 (in hours)
- Average daily viewing time of the VOD service of Discovery Networks Sweden from 2016 to 2018 (in hours)
- Share of individuals taking note of TV advertising in Sweden from 2007 to 2017, by age
- Share of individuals taking note of TV advertising in Sweden from 2007 to 2017, by gender
- Most creative film ads by number of points in the 2016 Gunn Report
- Average length of aired television commercials in Germany from 2002 to 2018 (in seconds)
- Biannual market size of television advertising in the Netherlands from H1 2012 to H1 2019 (in million euros)
- Attitudes towards bundled subscriptions in Australia in 2018
- Which TV channel do you trust the most?
- To what extent do you use DR or TV 2 to stay informed about the news and relevant society topics?
- Daily coverage of media company Discovery Networks in Norway in 2nd quarter 2017, by media channel
- Audience market share of MTG's commercial TV channels in Sweden from 4th quarter 2015 to 4th quarter 2016
- Opinion on the respect of public service principles by Rai in Italy in 2016
- Advertising market share of advertising media in gross revenue in Germany from 2013 to 2018
- Annual growth of the advertising expenditure in linear TV in Taiwan from 2013 to 2017
- Which devices do you use while watching TV?
- When do you watch TV?
- Advertising loyalty index in Russia in 2016, by type
- Reasons to like advertising in Chile in 2016, by gender
- Advertising spending as percent of sales in the computer programming, data processing, and other computer related services industry in the United States from 2011 to 2015
- Number of companies active in the leather goods industry in France in 2016, by size of enterprise
- Value of imports of cork and wood from Spain to the United Kingdom (UK) from 2012 to 2015 (in thousand U.S. dollars)
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