User evaluation of advertising in TV in Sweden 2007-2017

Published by Julia Stoll, Aug 26, 2019
This statistic displays a survey on user evaluation of advertising in TV in Sweden from 2007 to 2017. In 2017, 34 percent of Swedish respondents had a quite negative perception of advertising in TV.

Do you have a positive or a negative perception of advertising in TV?

Very positiveQuite positiveNeither positive nor negativeQuite negativeVery negative
20171%9%26%34%29%
20161%10%23%36%30%
2015 2%9%24%32%33%
2014 1%7%22%38%33%
20131%8%20%36%35%
2012 1%6%19%37%37%
2011 1%7%20%38%34%
2010 1%9%20%38%32%
2009 1%10%20%38%31%
2008 1%10%23%39%27%
2007 2%10%22%36%31%
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Source

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Release date

May 2018

Region

Sweden

Survey time period

2007 to 2017

Number of respondents

1,762*

Age group

16-85 years

Method of interview

Postal questionnaire

Supplementary notes

* refers only to 2017.

This question was phrased by the source as follows: "Är du positivt eller negativt inställt till reklam i tv?’"

In addition to postal questionnaire there was the possibility to answer digital via internet.

Percentage points exceeding 100 percent and missing percentage points to 100 percent are probably due to rounding.

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TV market in SwedenTelevision in the U.S.Television in CanadaTelevision industry in the United Kingdom (UK)Public service television in Sweden
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