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Distribution of planned and impulse online purchases in Denmark 2018, by age

Distribution of planned and impulse online purchases in Denmark in 2018, by age

Distribution of planned and impulse online purchases in Denmark 2018, by age This statistic shows the distribution of planned and impulse online purchases among Danish consumers in 2017. 66 percent of purchases were planned, while 24 percent were done on impulse. The category which came first on the list as most common among all ages was the planned shopping, according to over 58 percent of all ages. The least common category for all ages was the subscription shopping, according to two to four percent of respondents, depending on the age group.
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Distribution of planned and impulse online purchases in Denmark in 2018, by age

Young (18-25 years)Adults: with kids (26-50 years)Adults: single and couples (26-50 years)Middle-aged (51-64 years)Retired (65+ years)
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Young (18-25 years)Adults: with kids (26-50 years)Adults: single and couples (26-50 years)Middle-aged (51-64 years)Retired (65+ years)
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This statistic shows the distribution of planned and impulse online purchases among Danish consumers in 2017. 66 percent of purchases were planned, while 24 percent were done on impulse. The category which came first on the list as most common among all ages was the planned shopping, according to over 58 percent of all ages. The least common category for all ages was the subscription shopping, according to two to four percent of respondents, depending on the age group.
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