Share of individuals who shop online in the Netherlands 2012-2018, by latest order

Share of individuals who shop online in the Netherlands from 2012 to 2018, by most recent purchase

Share of individuals who shop online in the Netherlands 2012-2018, by latest order This statistic illustrates the share of individuals who shop online in the Netherlands from 2012 to 2018, by most recent purchase. As of 2018, 10.2 percent of individuals in the Netherlands most recently made an online purchase for private use between three and 12 months ago.
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Share of individuals who shop online in the Netherlands from 2012 to 2018, by most recent purchase

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2012201320142015201620172018
Never ordered or bought goods19.4%17.4%16.6%15.4%14.1%13.4%11.4%
More than 12 months ago5.4%5.3%5%4.6%4.9%3.5%3.8%
3 to 12 months ago12.3%12.8%11.5%11.4%11.1%10.8%10.2%
Less than 3 months ago46.4%49.9%53.1%54%57.2%62%63.8%
2012201320142015201620172018
Never ordered or bought goods19.4%17.4%16.6%15.4%14.1%13.4%11.4%
More than 12 months ago5.4%5.3%5%4.6%4.9%3.5%3.8%
3 to 12 months ago12.3%12.8%11.5%11.4%11.1%10.8%10.2%
Less than 3 months ago46.4%49.9%53.1%54%57.2%62%63.8%
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This statistic illustrates the share of individuals who shop online in the Netherlands from 2012 to 2018, by most recent purchase. As of 2018, 10.2 percent of individuals in the Netherlands most recently made an online purchase for private use between three and 12 months ago.
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Release date
October 2018
Region
Netherlands
Survey time period
2012 to 2018
Number of respondents
4,500 respondents
Age group
12 to 74 years old
Special properties
households with at least one peson in the age group 12-74, living in the Netherlands; not including people in institutions, facilities and shelters
Method of interview
Computer-assisted telephone interviews (CATI)
Supplementary notes
Survey question according to the source: "If there ever have been bought goods for private use via the internet."

The source explains: "Online purchases are goods that have been purchased via an internet browser or an app. Goods that were bought via SMS, MMS or e-mail are not included as online purchases."
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