Share of individuals who shop online in the Netherlands 2012-2018, by latest order

Share of individuals who shop online in the Netherlands from 2012 to 2018, by most recent purchase

by Raynor de Best, last edited Nov 20, 2018
Share of individuals who shop online in the Netherlands 2012-2018, by latest order This statistic illustrates the share of individuals who shop online in the Netherlands from 2012 to 2018, by most recent purchase. As of 2018, 10.2 percent of individuals in the Netherlands most recently made an online purchase for private use between three and 12 months ago.
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Share of individuals who shop online in the Netherlands from 2012 to 2018, by most recent purchase

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Statistics on "E-commerce in the Netherlands"
  • Market overview: a) overall market size
  • Market overview: b) number of web shops
  • Online shopper demographics
The most important statistics
  • Leading e-tailers
  • Selected product groups: a) fashion
  • Selected product groups: b) electronics
  • Selected product groups: c) online grocery shopping
  • Selected product groups: d) food delivery (Takeaway, Deliveroo)
  • Cross-border e-commerce (i.e. Amazon, AliExpress)
  • Online and mobile payment methods
  • Delivery preferences
  • Online sharing platforms: Peerby, Etsy and Airbnb
  • Holiday shopping (Black Friday, Saint Nicholas, Christmas)
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