This statistic illustrates the share of individuals who shop online in the Netherlands from 2012 to 2019, by most recent purchase. As of 2019, 11 percent of individuals in the Netherlands most recently made an online purchase for private use between three and 12 months ago.
Share of individuals who shop online in the Netherlands from 2012 to 2019, by most recent purchase
Characteristic
Less than 3 months ago
3 to 12 months ago
More than 12 months ago
Never ordered or bought goods
2019
64%
11.4%
4.1%
10.8%
2018
63.8%
10.2%
3.8%
11.4%
2017
62%
10.8%
3.5%
13.4%
2016
57.2%
11.1%
4.9%
14.1%
2015
54%
11.4%
4.6%
15.4%
2014
53.1%
11.5%
5%
16.6%
2013
49.9%
12.8%
5.3%
17.4%
2012
46.4%
12.3%
5.4%
19.4%
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households with at least one peson in the age group 12-74, living in the Netherlands; not including people in institutions, facilities and shelters
Method of interview
Computer-assisted telephone interviews (CATI)
Supplementary notes
Survey question according to the source: "If there ever have been bought goods for private use via the internet."
The source explains: "Online purchases are goods that have been purchased via an internet browser or an app. Goods that were bought via SMS, MMS or e-mail are not included as online purchases."
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Centraal Bureau voor de Statistiek. (October 8, 2019). Share of individuals who shop online in the Netherlands from 2012 to 2019, by most recent purchase [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/561264/share-of-individuals-who-shop-online-in-the-netherlands-by-latest-purchase/
Centraal Bureau voor de Statistiek. "Share of individuals who shop online in the Netherlands from 2012 to 2019, by most recent purchase." Chart. October 8, 2019. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/561264/share-of-individuals-who-shop-online-in-the-netherlands-by-latest-purchase/
Centraal Bureau voor de Statistiek. (2019). Share of individuals who shop online in the Netherlands from 2012 to 2019, by most recent purchase. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/561264/share-of-individuals-who-shop-online-in-the-netherlands-by-latest-purchase/
Centraal Bureau voor de Statistiek. "Share of Individuals Who Shop Online in The Netherlands from 2012 to 2019, by Most Recent Purchase." Statista, Statista Inc., 8 Oct 2019, https://www.statista.com/statistics/561264/share-of-individuals-who-shop-online-in-the-netherlands-by-latest-purchase/
Centraal Bureau voor de Statistiek, Share of individuals who shop online in the Netherlands from 2012 to 2019, by most recent purchase Statista, https://www.statista.com/statistics/561264/share-of-individuals-who-shop-online-in-the-netherlands-by-latest-purchase/ (last visited September 19, 2024)
Share of individuals who shop online in the Netherlands from 2012 to 2019, by most recent purchase [Graph], Centraal Bureau voor de Statistiek, October 8, 2019. [Online]. Available: https://www.statista.com/statistics/561264/share-of-individuals-who-shop-online-in-the-netherlands-by-latest-purchase/
