Share of individuals who shop online in the Netherlands from 2012 to 2016, by most recent purchase

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20122013201420152016
Less than 3 months ago46.6%49.9%53.1%54%57.2%
3 to 12 months ago12.3%12.8%11.5%11.4%11.1%
More than 12 months ago5.4%5.3%5%4.6%4.9%
Never ordered or bought goods19.4%17.4%16.6%15.4%14.1%
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About This Statistic

This statistic illustrates the share of individuals who shop online in the Netherlands from 2012 to 2016, by most recent purchase. As of 2012, 12.3 percent of individuals in the Netherlands most recently made an online purchase between three and 12 months ago.

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E-commerce spending per capita in the Netherlands 2012-2017+
E-commerce spending per capita in the Netherlands 2012-2017
Ranking of online retailers based on revenue in the Netherlands 2016+
Ranking of online retailers based on revenue in the Netherlands 2016
Distribution of online sales in the Netherlands 2015-2016, by device+
Distribution of online sales in the Netherlands 2015-2016, by device
Number of web shops in the Netherlands from 2007-2017
Number of web shops in the Netherlands from 2007-2017
Online expenditure quarterly in the Netherlands 2014-2016+
Online expenditure quarterly in the Netherlands 2014-2016
Leading problems while online shopping in the Netherlands 2015-2016
Leading problems while online shopping in the Netherlands 2015-2016

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