In 2020, digital marketing expenditure in Spain decreased 8.4 percent compared to the spending reported a year earlier. Total marketing spending in Spain dropped by roughly 21 percent in the same period.
Change in digital marketing expenditure in Spain in 2019 and 2020
The study was produced in cooperation with the following entities: GFK, Scopen, Infoadex, Academia de Publicidad, IRi, Anemimo, Aedemo. Figure for 2019 was retrieved from an earlier publication.
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Asociación de Marketing de España MKT. (November 4, 2021). Change in digital marketing expenditure in Spain in 2019 and 2020 [Graph]. In Statista. Retrieved May 27, 2022, from https://www.statista.com/statistics/756837/growth-rate-of-digital-marketing-investment-in-spain/
Asociación de Marketing de España MKT. "Change in digital marketing expenditure in Spain in 2019 and 2020." Chart. November 4, 2021. Statista. Accessed May 27, 2022. https://www.statista.com/statistics/756837/growth-rate-of-digital-marketing-investment-in-spain/
Asociación de Marketing de España MKT. (2021). Change in digital marketing expenditure in Spain in 2019 and 2020. Statista. Statista Inc.. Accessed: May 27, 2022. https://www.statista.com/statistics/756837/growth-rate-of-digital-marketing-investment-in-spain/
Asociación de Marketing de España MKT. "Change in Digital Marketing Expenditure in Spain in 2019 and 2020." Statista, Statista Inc., 4 Nov 2021, https://www.statista.com/statistics/756837/growth-rate-of-digital-marketing-investment-in-spain/
Asociación de Marketing de España MKT, Change in digital marketing expenditure in Spain in 2019 and 2020 Statista, https://www.statista.com/statistics/756837/growth-rate-of-digital-marketing-investment-in-spain/ (last visited May 27, 2022)
