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Social media marketing penetration in the U.S. 2013-2022

Social media marketing usage rate in the United States from 2013 to 2022

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Release date

January 2021


United States

Survey time period

2013 to 2019

Special properties

among companies with 100+ employees; includes use of any proprietary public-facing social media tools for marketing purposes, including blogs, microblogs, photo and video-sharing, podcasts, ratings and reviews, social games, social networks, virtual worlds, wikis, etc.; includes organic and paid functions

Supplementary notes

* Forecast.
Figures for periods prior to 2019 come from previous reporting. Figure for 2018 unavailable.

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Statistics on " Social media marketing in the United States "

Statistics on Social media marketing in the United States





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