Social media marketing penetration in the U.S. 2013-2022

Social media marketing usage rate in the United States from 2013 to 2022

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Release date

January 2021

Region

United States

Survey time period

2013 to 2019

Special properties

among companies with 100+ employees; includes use of any proprietary public-facing social media tools for marketing purposes, including blogs, microblogs, photo and video-sharing, podcasts, ratings and reviews, social games, social networks, virtual worlds, wikis, etc.; includes organic and paid functions

Supplementary notes

* Forecast.
Figures for periods prior to 2019 come from previous reporting. Figure for 2018 unavailable.

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Statistics on " Social media advertising and marketing worldwide "

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Overview

7

Usage

6

Effectiveness & metrics

6

Market leaders

6

Consumers

8

Further related statistics

19
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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