Effects of phasing out third-party cookies on data marketing in North America 2022

Published by Statista Research Department, Aug 7, 2023
During a 2022 survey carried out among data marketers, 41 percent of respondents said they expected that they would be increasing spending/emphasis on use of first-party data because of the planned phase-out of third party cookies by browsers developers; 37 percent said they expected to increase interest in third-party identity resolution solutions.

Effects of phasing out third-party cookies on marketing data use in North America as of January 2022

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Release date

February 2022

Region

North America

Survey time period

January 2022

Number of respondents

125 respondents

Special properties

among brands, agencies, publishers, and ad tech companies

Method of interview

Online survey

Supplementary notes

Original question: "How do you expect the coming changes to 3P cookies and identifiers will affect your company’s use of data?"

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Topics

Marketing technologyDigital advertising in the U.S.Mobile advertising and marketing in the U.S. Content marketingData usage in marketing and advertising
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