Forecast of Facebook user numbers in Poland 2017-2025

According to the forecast presented, the number of monthly active Facebook users is projected to reach 19 million individuals in Poland in 2025. This would be an increase of approximately 0.5 million new users from 18.52 million users in 2020.

 Facebook connects the Poles 

  The term “active users” refers to the number of individuals who continue to visit a virtual place and interact with its functions within a chosen timeframe (e.g. on a monthly or a weekly basis). This can be calculated by observing the logging in rates or analysing users’ engagement with the platform’s contents. At the moment, Facebook is one of the most popular and engaging social networking platforms for Polish Internet users, with almost 74 percent of Poles visiting the domain in 2020.

Demographics of Polish Facebook users

  The leading age group for the platform’s use was 25 to 34 years, with women accounting for 53.6 percent of all the Polish platform users. In terms of industry interest, Poles are mostly active on Facebook pages related to e-commerce and retail businesses. Facebook is projected to reach 50.64 percent of the total Polish population in 2025.