Forecast of social network user numbers in Spain from 2015 to 2022 (in million users)

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Number of social network users in millions
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About This Statistic

This statistic displays the number of social network users in Spain in 2015 and 2016, with a forecast of the development up until 2022. the number of monthly active social network users is projected to reach 23.1 million individuals. This would be an increase of over 3.22 million new users from 19.88 million users in 2015. This includes all individuals who use a social network via any device at least once a month. The increase of 3.22 million users translates to an increase in the penetration rate of social networks of 7.13 percentage points. The penetration rate is expected to reach 49.94 percent in 2022.

Among Social networks in Spain Facebook has a dominant position. The number of Facebook accounts in 2015 was 18.67 million which is only 1.21 million accounts less than the overall number of social network users in 2015. Users tend to access social networks daily, although the differences in the age groups are quite substantive and older age groups are more likely to not use social media at all.

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