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Number of e-commerce users in Italy 2018, by purchase frequency

Published by Statista Research Department, Feb 16, 2023
This statistic illustrates the number of individuals purchasing goods online in Italy in 2018, by frequency of purchase. According to the data, 28.3 millions Italian internet users reported to have purchased goods online at least once in their life. Users who buy regularly online amount to 17.3 million.

Number of e-commerce users in Italy as of March 2018, by frequency of purchase (in million users)

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Release date

November 2018

Region

Italy

Survey time period

Q1 2018

Number of respondents

32.5 million

Age group

15 years and more

Special properties

internet users

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