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Distribution of online buyers purchasing via mobile devices in Italy in the 1st quarter of 2016 and the 3rd quarter of 2017, by municipality size

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Italy: online buyers using mobile devices 2016-2017, by municipality size This statistic presents the results of a survey on the distribution of e-commerce buyers purchasing via mobile devices in Italy as of the first quarter of 2016 and the third quarter of 2017, broken down by municipality size. According to the survey results, roughly 23 percent of e-commerce buyers in municipalities with less than 10 thousand inhabitants have purchased via mobile devices as of the third quarter of 2017.
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Municipalities with less than 10.000 inhabitantsMunicipalities between 10.000 - 30.000 inhabitantsMunicipalities between 30.000 - 100.000 inhabitantsMunicipalities with more than 100.000 inhabitants
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Municipalities with less than 10.000 inhabitantsMunicipalities between 10.000 - 30.000 inhabitantsMunicipalities between 30.000 - 100.000 inhabitantsMunicipalities with more than 100.000 inhabitants
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This statistic presents the results of a survey on the distribution of e-commerce buyers purchasing via mobile devices in Italy as of the first quarter of 2016 and the third quarter of 2017, broken down by municipality size. According to the survey results, roughly 23 percent of e-commerce buyers in municipalities with less than 10 thousand inhabitants have purchased via mobile devices as of the third quarter of 2017.
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Release date
January 2017
Region
Italy
Survey time period
February 17 to March 2, 2016; September 9-18, 2017
Special properties
Count of respondents: 2,599 as of 2016 and 1,785 as of 2017
Method of interview
Online panel
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