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Reasons among E-commerce users for not purchasing online in Italy in 2016, by type of product

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Italy: reasons for not buying online 2016, by type of product This statistic illustrates the results of a survey on the reasons not to buy online among E-commerce users in Italy in 2016, by type of good. Over 40 percent of respondents reported that when it came to tangible goods, it was easier to buy them in a store rather than online.
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Tangible goodsIntangible goods
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Tangible goodsIntangible goods
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Description Source More information
This statistic illustrates the results of a survey on the reasons not to buy online among E-commerce users in Italy in 2016, by type of good. Over 40 percent of respondents reported that when it came to tangible goods, it was easier to buy them in a store rather than online.
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Release date
May 2016
Region
Italy
Survey time period
17th February to 2nd March 2016
Number of respondents
2,559 respondents
Method of interview
Online survey
Supplementary notes
The report refers to net retail as a modality of distribution of products and services belonging to the network and to all the partners involved in the sales process.
Net retail allows customers to find, order, pay and collect goods purchased at distance.

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