Miller Lite: ad spend in the U.S. 2016

The timeline presents data on MillerCoors advertising spending on Miller Lite in the United States from 2012 to 2016. The joint venture invested 130 million U.S. dollars in measured media advertising of the light beer brand in the United States in 2016.

MillerCoors advertising spending on Miller Lite in the United States from 2012 to 2016 (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Release date

July 2017

More information

Region

United States

Survey time period

2012 to 2016

Special properties

measured media

Supplementary notes

Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

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