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MillerCoors advertising spending on Miller Lite in the United States from 2012 to 2016 (in million U.S. dollars)

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Miller Lite: ad spend in the U.S. 2012-2016 The timeline presents data on MillerCoors advertising spending on Miller Lite in the United States from 2012 to 2016. The joint venture invested 130 million U.S. dollars in measured media advertising of the light beer brand in the United States in 2016.
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Spending in million U.S. dollars
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Spending in million U.S. dollars
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Description Source More information
The timeline presents data on MillerCoors advertising spending on Miller Lite in the United States from 2012 to 2016. The joint venture invested 130 million U.S. dollars in measured media advertising of the light beer brand in the United States in 2016.
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Release date
July 2017
Region
United States
Survey time period
2012 to 2016
Special properties
measured media
Supplementary notes
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

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