Consumer reasons for acting on mobile ads in the U.S. Q2 2016, by generation

This statistic shows information on the reasons for taking action on a mobile ad according to consumers in the United States in the second quarter of 2016, by generation. It was found, that 19 percent of responding Millennials would take an action on a mobile add should it contain a coupon or a promotion.

Reasons for taking action on a mobile ad by consumers in the United States in 2nd quarter 2016, by generation

Generation Z (1996 - present)Millennials (1977 – 1995)Generation X (1965 – 1976)Baby boomers (1946 – 1964)Greatest generation (prior to 1946)
Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

August 2016


United States

Survey time period

Q2 2016

Number of respondents

8,444 respondents

Age group

13 years and older

Special properties

respondents who own a tablet, smartphone or streaming-capable device

Method of interview

Online survey

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Mobile marketing in the U.S."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.