Consumer reasons for acting on mobile ads in the U.S. Q2 2016, by generation

Reasons for taking action on a mobile ad by consumers in the United States in 2nd quarter 2016, by generation

Consumer reasons for acting on mobile ads in the U.S. Q2 2016, by generation This statistic shows information on the reasons for taking action on a mobile ad according to consumers in the United States in the second quarter of 2016, by generation. It was found, that 19 percent of responding Millennials would take an action on a mobile add should it contain a coupon or a promotion.
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Reasons for taking action on a mobile ad by consumers in the United States in 2nd quarter 2016, by generation

Generation Z (1996 - present)Millennials (1977 – 1995)Generation X (1965 – 1976)Baby boomers (1946 – 1964)Greatest generation (prior to 1946)
An ad that has a coupon/promotion13%19%17%14%7%
An ad that is within walking distance to me1%2%1%1%0%
An ad that is within driving distance to me4%3%2%3%1%
An ad with a familiar brand14%8%7%4%3%
An ad that is targeted to what I was searching for16%8%9%11%10%
An ad that includes a phone number2%3%2%1%2%
An ad that I have previously seen on TV4%4%3%2%1%
Nothing would motivate me to take action45%52%60%65%76%
Generation Z (1996 - present)Millennials (1977 – 1995)Generation X (1965 – 1976)Baby boomers (1946 – 1964)Greatest generation (prior to 1946)
An ad that has a coupon/promotion13%19%17%14%7%
An ad that is within walking distance to me1%2%1%1%0%
An ad that is within driving distance to me4%3%2%3%1%
An ad with a familiar brand14%8%7%4%3%
An ad that is targeted to what I was searching for16%8%9%11%10%
An ad that includes a phone number2%3%2%1%2%
An ad that I have previously seen on TV4%4%3%2%1%
Nothing would motivate me to take action45%52%60%65%76%
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This statistic shows information on the reasons for taking action on a mobile ad according to consumers in the United States in the second quarter of 2016, by generation. It was found, that 19 percent of responding Millennials would take an action on a mobile add should it contain a coupon or a promotion.
Show more
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