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Global mobile app retention rate 2012-2016, by app usage
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Global mobile app retention rate 2012-2016, by app usage
Mobile app retention rate worldwide from 2012 to 2016, measured by number of user sessions
This statistic presents the mobile app retention rate worldwide from 2012 to 2016, measured by total number of times an app was used. During the survey it was found that in 2015, 25 percent of apps were only used once.
Mobile app retention rate worldwide from 2012 to 2016, measured by number of user sessions
| Number of user sessions | 1 time | 2 - 5 times | 6 - 10 times | 11+ times |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| Number of user sessions | 1 time | 2 - 5 times | 6 - 10 times | 11+ times |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
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Description
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This statistic presents the mobile app retention rate worldwide from 2012 to 2016, measured by total number of times an app was used. During the survey it was found that in 2015, 25 percent of apps were only used once.
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- Release date
- June 2016
- Region
- Worldwide
- Survey time period
- 2012 to 2016
- Supplementary notes
-
*2016 data based on an analysis of 37,000 apps from March 2015 through April 2016
**The figures should be interpreted as follows : In 2016, 23 percent of users abandoned an app after a single use
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2016
More information
- Region
- Worldwide
- Survey time period
- 2012 to 2016
- Supplementary notes
-
*2016 data based on an analysis of 37,000 apps from March 2015 through April 2016
**The figures should be interpreted as follows : In 2016, 23 percent of users abandoned an app after a single use
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