• Global mobile app user retention rate 2016

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Global mobile app retention rate 2012-2016, by app usage

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Mobile app retention rate worldwide from 2012 to 2016, measured by number of user sessions

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Number of user sessions	1 time	2 - 5 times	6 - 10 times	11+ times
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About This Statistic

This statistic presents the mobile app retention rate worldwide from 2012 to 2016, measured by total number of times an app was used. During the survey it was found that in 2015, 25 percent of apps were only used once.

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Number of apps available in leading app stores 2017

Most popular global mobile messenger apps 2017

Most popular Apple App Store categories 2017

Apple App Store: number of downloads as of September 2016

Google Play: number of available apps 2009-2017

Total global mobile app revenues 2015-2020

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Statistics on "Mobile app usage"

App stores

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Worldwide mobile app revenues in 2015, 2016 and 2020 (in billion U.S. dollars)Total global mobile app revenues 2015-2020
Worldwide mobile app revenues in 2015, 2016 and 2020, by region (in billion U.S. dollars)Worldwide mobile app net-to-publisher revenues 2015-2020, by region
Worldwide app revenue in 2016 and 2021, by category (in billion U.S. dollars)Global mobile app revenue 2021, by category
Worldwide consumer spending on mobile apps in 2016, 2017 and 2021, by region (in billion U.S. dollars)Global gross consumer spend on mobile apps 2016-2021, by region
Number of apps available in leading app stores as of March 2017Number of apps available in leading app stores 2017
Most popular Apple App Store categories in July 2017, by share of available appsMost popular Apple App Store categories 2017
Number of available apps in the iTunes App Store from 2008 to 2016 (cumulative)Number of active apps from the iTunes App Store as of July 2016
Cumulative number of apps downloaded from the Apple App Store from July 2008 to June 2017 (in billions)Apple App Store: number of downloads as of June 2017

Market leaders

The most important statistics

Market reach of the most popular Android app categories worldwide as of March 2017Leading Android app categories worldwide 2017
Market reach of the most popular Android app categories in the United States as of March 2017Leading Android app categories in the United States 2017
Market reach of the most popular Android apps in the United States as of March 2017Leading Android app reach in the United States 2017
Market reach of the most popular Android retail apps in the United States as of March 2017Leading Android shopping app reach in the United States 2017
Market reach of the most popular Android gaming apps in the United States as of March 2017Leading Android gaming app reach in the U.S. 2017
Market reach of the most popular Apple iOS app categories worldwide as of March 2017Leading iOS app categories worldwide 2017
Market reach of the most popular Apple iOS app categories in the United States as of March 2017Leading iOS app categories in the United States 2017
Market reach of the most popular Apple iOS apps in the United States as of March 2017Leading iOS app reach in the United States 2017

User engagement

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Average number of apps used vs. number of apps installed by users in the United States in 2016, by deviceU.S. app installation and usage 2016, by device
Number of app downloads per month of smartphone users in the United States as of June 2016Monthly app downloads of U.S. smartphone users 2016
Mobile app share of total digital time spent on selected content categories in the United States in June 2016U.S. mobile app content category time share 2016
App share of total mobile minutes in leading online markets as of January 2017App share of mobile minutes in selected countries 2017
Share of digital media time in the United States from June 2013 and December 2016, by platformShare of U.S. digital media time spent 2013-2016, by platform
Time spent on digital media in the United States from June 2013 to June 2016 (in billion monthly minutes)Monthly minutes spent digital media channels in the U.S. 2016
Mobile app retention rate worldwide from 2012 to 2016, measured by number of user sessionsGlobal mobile app retention rate 2012-2016, by app usage
Number of mobile app hours per smartphone and tablet app user in the United States in June 2016, by age groupU.S. mobile app hours per user 2016, by age and device

User activities

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Usage growth rate for mobile messaging and social apps and total mobile apps worldwide from 2014 to 2016Annual global mobile messaging app growth 2014-2016
iOS app install and mobile web ads impressions on Instagram and Pinterest as of 2nd quarter 2016App install vs. mobile web ad reach on Instagram and Pinterest 2016
Leading mobile apps among mobile messenger users worldwide as of March 2016Top mobile apps among global mobile messenger users 2016
How many mobile retail apps do you currently have on your smartphone?U.S. online shopper retail app download 2016-2017
Distribution of time spent on mobile apps in the United States in November 2016, by categoryShare of time spent on mobile apps in the United States 2016, by category
Average daily data usage of selected OTT messaging apps in the United States as of November 2016, by connection type (in MB)U.S. messenger app data usage 2016, by connection type

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Global mobile app retention rate 2012-2016, by app usage

Mobile app retention rate worldwide from 2012 to 2016, measured by number of user sessions

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About This Statistic

Special Functions

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "Mobile app usage"

Related Studies: Available to Download in PDF or PPTX Format

Mobile internet usage worldwide

Mobile internet usage worldwide

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