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Mobile app retention rate worldwide from 2012 to 2016, measured by number of user sessions

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Global mobile app retention rate 2012-2016, by app usage This statistic presents the mobile app retention rate worldwide from 2012 to 2016, measured by total number of times an app was used. During the survey it was found that in 2015, 25 percent of apps were only used once.
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Number of user sessions1 time2 - 5 times6 - 10 times11+ times
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Number of user sessions1 time2 - 5 times6 - 10 times11+ times
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Description Source More information
This statistic presents the mobile app retention rate worldwide from 2012 to 2016, measured by total number of times an app was used. During the survey it was found that in 2015, 25 percent of apps were only used once.
Show more
Release date
June 2016
Region
Worldwide
Survey time period
2012 to 2016
Supplementary notes
*2016 data based on an analysis of 37,000 apps from March 2015 through April 2016
**The figures should be interpreted as follows : In 2016, 23 percent of users abandoned an app after a single use

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Dr. Antonella Mei-Pochtler

Dr. Antonella Mei-Pochtler
Senior Vice President, Boston Consulting Group

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