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Mobile app user retention rate worldwide 2019, by country

Published by L. Ceci, Jul 7, 2021
Not all countries can boast the same degree of user retention on day 30. As of August 2019, Japan's day 30 post-install app retention rate was 5.4 percent, the largest out of all measured countries. In comparison, China's day 30 app user retention amounted to 1.5 percent. App retention also varies by vertical, with news apps having the highest one month user retention rate worldwide.

Global mobile app user retention rate worldwide as of August 2019, by country

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Sources

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Release date

November 2019

Region

Worldwide

Survey time period

September 2018 to August 2019

Special properties

992 apps; 349 billion impressions; 5.35 billion clicks; 128 million installs; 21.4 million first-time events; 76.6 million post-install events

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