Not all countries can boast the same degree of user retention on day 30. As of August 2019, Japan's day 30 post-install app retention rate was 5.4 percent, the largest out of all measured countries. In comparison, China's day 30 app user retention amounted to 1.5 percent. App retention also varies by vertical, with news apps having the highest one month user retention rate worldwide.
Global mobile app user retention rate worldwide as of August 2019, by country
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Liftoff. (November 13, 2019). Global mobile app user retention rate worldwide as of August 2019, by country [Graph]. In Statista. Retrieved August 11, 2020, from https://www.statista.com/statistics/606063/global-mobile-app-user-retention-by-app-usage/
Liftoff. "Global mobile app user retention rate worldwide as of August 2019, by country." Chart. November 13, 2019. Statista. Accessed August 11, 2020. https://www.statista.com/statistics/606063/global-mobile-app-user-retention-by-app-usage/
Liftoff. (2019). Global mobile app user retention rate worldwide as of August 2019, by country. Statista. Statista Inc.. Accessed: August 11, 2020. https://www.statista.com/statistics/606063/global-mobile-app-user-retention-by-app-usage/
Liftoff. "Global Mobile App User Retention Rate Worldwide as of August 2019, by Country." Statista, Statista Inc., 13 Nov 2019, https://www.statista.com/statistics/606063/global-mobile-app-user-retention-by-app-usage/
Liftoff, Global mobile app user retention rate worldwide as of August 2019, by country Statista, https://www.statista.com/statistics/606063/global-mobile-app-user-retention-by-app-usage/ (last visited August 11, 2020)
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