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Mobile app user retention rate 2018, by category
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Mobile app user retention rate 2018, by category
Retention rate on day 1 and day 30 of mobile app installs worldwide in 2018, by category
by J. Clement,
last edited
Jun 26, 2019
This statistic presents the day 1 and day 30 retention rate of mobile app installs worldwide in 2018, sorted by category. During the measured period, sports gaming apps had a 38 percent retention rate on day one but only ten percent of day 30 after the installation.
Retention rate on day 1 and day 30 of mobile app installs worldwide in 2018, by category
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by J. Clement,
last edited
Jun 26, 2019
This statistic presents the day 1 and day 30 retention rate of mobile app installs worldwide in 2018, sorted by category. During the measured period, sports gaming apps had a 38 percent retention rate on day one but only ten percent of day 30 after the installation.
- Show sources information
- Show publisher information
- Release date
- May 2019
- Region
- Worldwide
- Survey time period
- 2018
Source
- Show sources information
- Show publisher information
- Release date
- May 2019
More information
- Region
- Worldwide
- Survey time period
- 2018
Other statistics on the topic
Mobile app usage
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Statistics on "Mobile app usage"
- Market metrics
The most important statistics
- Worldwide mobile app revenues in 2014 to 2023 (in billion U.S. dollars)Total global mobile app revenues 2014-2023
- Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars)Global gross consumer spend on mobile apps 2017-2022, by region
- Total value of global consumer spend on mobile apps as of 2nd quarter 2019 (in billion U.S. dollars)Mobile app consumer spend on mobile apps Q2 2019
- Average consumer spend on mobile apps per smartphone as of 2nd quarter 2019 (in U.S. dollars)Quarterly consumer spend on mobile apps per user 2019
- Mobile app store revenues for gaming and non-gaming apps worldwide during 1st half 2019 (in billion U.S. dollars)Global gaming and non-gaming app store revenues H1 2019
- Number of mobile app downloads worldwide from 2016 to 2018 (in billions)Annual number of global mobile app downloads 2016-2018
- Number of mobile app downloads worldwide from 2014 to 2023, by region (in billions)Annual number of global mobile app downloads 2014-2023, by region
- Countries with the highest number of mobile app downloads from 2016 to 2018 (in billions)Leading countries ranked by mobile app store downloads 2016-2018
- App stores
The most important statistics
- Distribution of free and paid apps in the Apple App Store and Google Play as of October 2019Free and paid app distribution for Android and iOS 2019
- Global mobile app sales revenue distribution between the Apple App Store and Google Play from 2012 to 2018App spend distribution between Apple App Store and Google Play 2012-2018
- Number of available apps at Google Play from 2nd quarter 2015 to 3rd quarter 2019Google Play: number of available apps as of Q3 2019
- Number of available apps in the Apple App Store from 1st quarter 2015 to 3rd quarter 2019Apple App Store: number of available apps as of Q3 2019
- Number of available apps in the Amazon Appstore from 1st quarter 2015 to 3rd quarter 2019Amazon Appstore: number of available apps as of Q3 2019
- Most popular Google Play app categories as of 3rd quarter 2019, by share of available appsMost popular Google Play app categories 2019
- Most popular Apple App Store categories in May 2019, by share of available appsMost popular Apple App Store categories 2019
- Market leaders
The most important statistics
- Mobile audience reach of leading smartphone apps in the United States as of August 2019Reach of most popular U.S. smartphone apps 2019
- Market reach of the most popular mobile app categories in the United States as of June 2019Leading mobile app categories in the United States 2019, by reach
- Market reach of the most popular Android app categories worldwide as of June 2018Leading Android app categories worldwide 2018
- Market reach of the most popular Android app categories in the United States as of June 2018Leading Android app categories in the United States 2018
- Market reach of the most popular Android apps in the United States as of June 2018Leading Android app reach in the United States 2018
- Market reach of the most popular Android retail apps in the United States as of June 2018Leading Android shopping app reach in the United States 2018
- Market reach of the most popular Android gaming apps in the United States in 2nd quarter 2018Leading Android gaming app reach in the U.S. Q2 2018
- Market reach of the most popular Apple iOS app categories worldwide as of June 2018Leading iOS app categories worldwide 2018
- User engagement
The most important statistics
- Mobile application user retention rate worldwide from 2012 to 2019Mobile apps: user retention rate 2012-2019
- Retention rate on day 1 and day 30 of mobile app installs worldwide in 2018, by categoryMobile app user retention rate 2018, by category
- Average thee month user retention of mobile apps worldwide as of 2nd half of 2018, by verticalGlobal mobile app three month user retention rates 2018, by vertical
- Average three month user retention and churn rate of mobile apps worldwide as of 2nd half 2018Global mobile app three month user retention and churn 2018
- Average monthly launches for mobile apps worldwide as of 2nd half 2018Average monthly app launches as of H2 2018
- Average monthly time spent in-app as of 2nd half 2018, by vertical (in minutes.seconds)Average monthly in-app time as of H2 2018, by vertical
- Average monthly launches for mobile apps worldwide as of 2nd half 2018, by verticalAverage app launches per month H2 2018, by vertical
- Average time between last app session and app uninstall worldwide as of July 2018, by type (in days)Average app uninstall time worldwide 2018, by type
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Statistics
- Distribution of global healthcare apps by specific therapy area 2013
- Number of installed fee-based apps of Android and iOS users in China 2012
- Distribution of global healthcare apps for women's health by topic 2013
- Leading iPhone apps in Great Britain (GB) October 2017, by downloads
- Leading iPhone apps in Great Britain (GB) November 2017, by downloads
- Leading iPhone apps in Great Britain (GB) December 2017, by downloads
- Leading iPhone apps in Great Britain (GB) 2018, by downloads
- Leading iPhone apps in Switzerland 2019, by downloads
- Distribution of worldwide Amazon Appstore downloads 2014, by category
- Leading iPhone social networking apps in Switzerland 2018, by revenue
- Leading iPhone apps in Austria 2018, by downloads
- Distribution of worldwide iPad app downloads 2013, by category
- Leading iPhone social networking apps in Austria 2018, by revenue
- Distribution of worldwide Apple App Store downloads 2014, by category
- Leading iPhone apps in Finland 2019, by number of downloads
- Leading reasons to use supermarket apps in the Netherlands 2018
- Favorite information sources about hotels among young luxury travelers China 2016
- Women who currently own or plan to purchase healthy living goal or habit setting apps
- Revenue - app development software vendors
- Most popular platforms for app developers with goal of attracting funding 2012
Studies
Statistics on "Mobile app usage"
- Total global mobile app revenues 2014-2023
- Global gross consumer spend on mobile apps 2017-2022, by region
- Mobile app consumer spend on mobile apps Q2 2019
- Quarterly consumer spend on mobile apps per user 2019
- Global gaming and non-gaming app store revenues H1 2019
- Annual number of global mobile app downloads 2016-2018
- Annual number of global mobile app downloads 2014-2023, by region
- Leading countries ranked by mobile app store downloads 2016-2018
- Number of iOS and Google Play app downloads as of Q2 2019
- Free and paid app distribution for Android and iOS 2019
- App spend distribution between Apple App Store and Google Play 2012-2018
- Google Play: number of available apps as of Q3 2019
- Apple App Store: number of available apps as of Q3 2019
- Amazon Appstore: number of available apps as of Q3 2019
- Most popular Google Play app categories 2019
- Most popular Apple App Store categories 2019
- Reach of most popular U.S. smartphone apps 2019
- Leading mobile app categories in the United States 2019, by reach
- Leading Android app categories worldwide 2018
- Leading Android app categories in the United States 2018
- Leading Android app reach in the United States 2018
- Leading Android shopping app reach in the United States 2018
- Leading Android gaming app reach in the U.S. Q2 2018
- Leading iOS app categories worldwide 2018
- Leading iOS app categories in the United States 2018
- Leading iOS app reach in the United States 2016
- Leading iOS shopping app reach in the United States 2018
- Leading iOS gaming app reach in the U.S. Q2 2018
- Most popular global mobile messaging apps 2019
- Time spent on leading mobile app publishers in the U.S. 2019
- Top mobile app publishers in the U.S. 2019, by user reach
- Mobile apps: user retention rate 2012-2019
- Mobile app user retention rate 2018, by category
- Global mobile app three month user retention rates 2018, by vertical
- Global mobile app three month user retention and churn 2018
- Average monthly app launches as of H2 2018
- Average monthly in-app time as of H2 2018, by vertical
- Average app launches per month H2 2018, by vertical
- Average app uninstall time worldwide 2018, by type
- Average app uninstall time worldwide 2018, by vertical
- Shortest app uninstall time worldwide 2018, by vertical
- Longest app uninstall time worldwide 2018, by vertical
- Mobile app reinstall share 2018, by region
- Distribution of global healthcare apps by specific therapy area 2013
- Number of installed fee-based apps of Android and iOS users in China 2012
- Distribution of global healthcare apps for women's health by topic 2013
- Leading iPhone apps in Great Britain (GB) October 2017, by downloads
- Leading iPhone apps in Great Britain (GB) November 2017, by downloads
- Leading iPhone apps in Great Britain (GB) December 2017, by downloads
- Leading iPhone apps in Great Britain (GB) 2018, by downloads
- Leading iPhone apps in Switzerland 2019, by downloads
- Distribution of worldwide Amazon Appstore downloads 2014, by category
- Leading iPhone social networking apps in Switzerland 2018, by revenue
- Leading iPhone apps in Austria 2018, by downloads
- Distribution of worldwide iPad app downloads 2013, by category
- Leading iPhone social networking apps in Austria 2018, by revenue
- Distribution of worldwide Apple App Store downloads 2014, by category
- Leading iPhone apps in Finland 2019, by number of downloads
- Leading reasons to use supermarket apps in the Netherlands 2018
- Favorite information sources about hotels among young luxury travelers China 2016
- Women who currently own or plan to purchase healthy living goal or habit setting apps
- Revenue - app development software vendors
- Most popular platforms for app developers with goal of attracting funding 2012
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