This statistic presents the day 1 and day 30 retention rate of mobile app installs worldwide in 2018, sorted by category. During the measured period, sports gaming apps had a 38 percent retention rate on day one but only ten percent of day 30 after the installation.
Retention rate on day 1 and day 30 of mobile app installs worldwide in 2018, by category
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adjust. (May 6, 2019). Retention rate on day 1 and day 30 of mobile app installs worldwide in 2018, by category [Graph]. In Statista. Retrieved April 04, 2020, from https://www.statista.com/statistics/259329/ios-and-android-app-user-retention-rate/
adjust. "Retention rate on day 1 and day 30 of mobile app installs worldwide in 2018, by category." Chart. May 6, 2019. Statista. Accessed April 04, 2020. https://www.statista.com/statistics/259329/ios-and-android-app-user-retention-rate/
adjust. (2019). Retention rate on day 1 and day 30 of mobile app installs worldwide in 2018, by category. Statista. Statista Inc.. Accessed: April 04, 2020. https://www.statista.com/statistics/259329/ios-and-android-app-user-retention-rate/
adjust. "Retention Rate on Day 1 and Day 30 of Mobile App Installs Worldwide in 2018, by Category." Statista, Statista Inc., 6 May 2019, https://www.statista.com/statistics/259329/ios-and-android-app-user-retention-rate/
adjust, Retention rate on day 1 and day 30 of mobile app installs worldwide in 2018, by category Statista, https://www.statista.com/statistics/259329/ios-and-android-app-user-retention-rate/ (last visited April 04, 2020)
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