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Mobile app user retention rate 2018, by category

Published by J. Clement, Jun 26, 2019
This statistic presents the day 1 and day 30 retention rate of mobile app installs worldwide in 2018, sorted by category. During the measured period, sports gaming apps had a 38 percent retention rate on day one but only ten percent of day 30 after the installation.

Retention rate on day 1 and day 30 of mobile app installs worldwide in 2018, by category

Day 1Day 30
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Release date

May 2019

Region

Worldwide

Survey time period

2018

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