Mobile app user retention rate worldwide 2020, by vertical

Published by J. Clement, Dec 4, 2020
Not all app categories can boast the same degree of user retention on day 30. While comic apps have an impressive 33.8 percent day 1 user retention, the category's day 30 post-install retention rate drops down to 9.3 percent. News apps manage to retain a double digit retention rate with 13.3 percent of users still accessing apps in the vertical a month after installation.

Retention rate on day 1 and day 30 of mobile app installs worldwide as of August 2020, by category

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Release date

November 2020

Region

Worldwide

Survey time period

September 2019 to August 2020

Special properties

1,051 apps; 623 billion impressions; 8.8 billion clicks; 381 million installs; 478 million first-time events

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Mobile app usageAppleSmartphonesiPhoneTablets
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