iOS app user retention rate 2016, by category

Retention rate on day 1 and day 30 of iOS app installs worldwide as of 1st quarter 2016, by category

iOS app user retention rate 2016, by category This statistic presents the day 1 and day 30 retention rate of iOS app installs worldwide as of 1st quarter 2016, sorted by category. During the measured period, entertainment apps had a 26.4 percent retention rate on day one but only 5.1 percent of day 30 after the installation.
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Retention rate on day 1 and day 30 of iOS app installs worldwide as of 1st quarter 2016, by category

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Day 1Day 30
Books & magazines26.1%4.4%
Education26.5%6%
Entertainment26.4%5.1%
Finance and business26.3%6.9%
Food & drink26%5.1%
Games27.1%4.5%
Hobbies29.7%5.5%
Lifestyle26.7%5.2%
Social & communication24.6%5.8%
Travel & transport25.9%5.9%
Utilities25.8%5.2%
Day 1Day 30
Books & magazines26.1%4.4%
Education26.5%6%
Entertainment26.4%5.1%
Finance and business26.3%6.9%
Food & drink26%5.1%
Games27.1%4.5%
Hobbies29.7%5.5%
Lifestyle26.7%5.2%
Social & communication24.6%5.8%
Travel & transport25.9%5.9%
Utilities25.8%5.2%
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This statistic presents the day 1 and day 30 retention rate of iOS app installs worldwide as of 1st quarter 2016, sorted by category. During the measured period, entertainment apps had a 26.4 percent retention rate on day one but only 5.1 percent of day 30 after the installation.
Show more
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