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iOS app user retention rate 2016, by category
iOS app user retention rate 2016, by category
Retention rate on day 1 and day 30 of iOS app installs worldwide as of 1st quarter 2016, by category
This statistic presents the day 1 and day 30 retention rate of iOS app installs worldwide as of 1st quarter 2016, sorted by category. During the measured period, entertainment apps had a 26.4 percent retention rate on day one but only 5.1 percent of day 30 after the installation.
Retention rate on day 1 and day 30 of iOS app installs worldwide as of 1st quarter 2016, by category
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| Day 1 | Day 30 | |
|---|---|---|
| Books & magazines | 26.1% | 4.4% |
| Education | 26.5% | 6% |
| Entertainment | 26.4% | 5.1% |
| Finance and business | 26.3% | 6.9% |
| Food & drink | 26% | 5.1% |
| Games | 27.1% | 4.5% |
| Hobbies | 29.7% | 5.5% |
| Lifestyle | 26.7% | 5.2% |
| Social & communication | 24.6% | 5.8% |
| Travel & transport | 25.9% | 5.9% |
| Utilities | 25.8% | 5.2% |
| Day 1 | Day 30 | |
|---|---|---|
| Books & magazines | 26.1% | 4.4% |
| Education | 26.5% | 6% |
| Entertainment | 26.4% | 5.1% |
| Finance and business | 26.3% | 6.9% |
| Food & drink | 26% | 5.1% |
| Games | 27.1% | 4.5% |
| Hobbies | 29.7% | 5.5% |
| Lifestyle | 26.7% | 5.2% |
| Social & communication | 24.6% | 5.8% |
| Travel & transport | 25.9% | 5.9% |
| Utilities | 25.8% | 5.2% |
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This statistic presents the day 1 and day 30 retention rate of iOS app installs worldwide as of 1st quarter 2016, sorted by category. During the measured period, entertainment apps had a 26.4 percent retention rate on day one but only 5.1 percent of day 30 after the installation.
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- Release date
- September 2016
- Region
- Worldwide
- Survey time period
- 1st quarter 2016
Source
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- Show publisher information
- Release date
- September 2016
More information
- Region
- Worldwide
- Survey time period
- 1st quarter 2016
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