Most popular social media sites in Denmark 2019

Facebook was the most visited social media platform in Denmark in 2019, used by 77 percent of the survey respondents. YouTube ranked second, followed by Instagram and LinkedIn. When asked how often they used Facebook, every second Dane stated to be using the platform several times a day. None of the respondents used Facebook less often than once a month.

Facebook worldwide

  After launching in 2004, Facebook has gained massive popularity on a global scale and the number of Facebook users has increased dramatically over the past decade. One hundred million individuals were Facebook users in the third quarter of 2008. The corresponding figure for the fourth quarter of 2019 was over 2.6 billion users.

Users' profiles

  Despite it being popular among all age groups, some seemed to be more keen on using Facebook. Like most social media platforms, Facebook was most popular among the younger Danes – 16 to 24 years old – according to a survey conducted in 2018. Snapchat, Instagram and YouTube followed the same trend.

Share of social media users in Denmark in 2019, by social media site

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Release date

October 2019



Survey time period

Q3 2019

Number of respondents

1,500 respondents

Method of interview

Online survey

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Statistics on "Social media usage in the Nordics"

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