Share of social media users in Denmark 2017-2018, by age group

Share of social media users in Denmark in 2017 and 2018, by age group

by H. Tankovska, last edited Aug 9, 2019
Share of social media users in Denmark 2017-2018, by age group Danes of ages between 16 and 24 were the most active social media users in Denmark in 2017 and 2018. The share of social media users in that age group was 98 percent in 2017 and decreased slightly in 2018 to 97 percent. There was an increase of the share of social media users of older ages. Danes aged between 45 and 54 who used social media were 77 percent, while in 2018 they were 82 percent. Overall, the share of participants in social networkinggrew over the past years, from 55 percent in 2011 to nearly 79 percent in 2018.
 Who uses what? 

   A survey conducted in 2018 found that overall Facebook was the most used social media platform used on a daily basis. 77 percent of women and 68 percent of men in Denmark reported to be daily users. What’s more, 58 percent of females in Denmark used Instagram that year and the male users were 47 percent.

 Who uses what?

Denmark stood second among the other Nordic countries regarding the number of social media users in 2018, with 4.1 million users. Sweden led the ranking with 7.3 million users, while Norway and Finland had 3.7 million users and 3.2 users respectively that year.
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Share of social media users in Denmark in 2017 and 2018, by age group

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