Share of social media users in Denmark 2017-2019, by age group

Danes of ages between 16 and 24 were the most active social media users in Denmark in 2017, 2018 and 2019. The share of social media users in that age group was 99 percent in the evaluated period. There was an increase of the share of social media users of older ages. Danes aged between 60 and 74 who used social media were 44 percent in 2017, while the corresponding percentage in 2019 was 57 percent. Overall, the share of participants in social networking grew over the past years, from 55 percent in 2011 to nearly 79 percent in 2018.

 Who uses what? 

   A survey conducted in 2018 found that overall Facebook was the most used social media platform used on a daily basis. 77 percent of women and 68 percent of men in Denmark reported to be daily users. What’s more, 58 percent of females in Denmark used Instagram that year and the male users were 47 percent.

 Who uses what?

Denmark stood second among the other Nordic countries regarding the number of social media users in 2020, with 4.1 million users. Sweden led the ranking with 7.3 million users, while Norway and Finland had over three million users each that year.

Share of social media users in Denmark in 2017, 2018 and 2019, by age group

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Source

Release date

May 2020

Region

Denmark

Survey time period

2017 to 2019

Age group

16-74 years

Special properties

Internet users who participate in social networks

Method of interview

Telephone interviews and online survey

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Statistics on "Social media usage in the Nordics"

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