YouTube users in the United Kingdom (UK) 2018, by household income

YouTube has shown why it is an advertiser’s dream, with at least three-quarters of every income bracket reporting use of the service. Whether advertising basic items or luxury products, marketers should be able to connect with UK audiences through YouTube.

Instant access to millions

YouTube’s reach is outstanding. The largest partner in the UK, Broadband TV, reaches an estimated 24.9 million people in the United Kingdom. A large part of the audience is using the service on a regular basis, with 33 percent of respondents to a survey conducted by We Are Flint reporting watching videos on YouTube once a day or more.

YouTube on top: greatest penetration rate in UK

YouTube is the most active social network among internet users in the United Kingdom (UK), with 80 percent of people reporting use of the service. This puts YouTube marginally ahead of Facebook, who was very close behind, with a rate of 78 percent.

Share of YouTube users in the United Kingdom (UK) in January 2018, by household income

Share of respondents
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

February 2018


United Kingdom

Survey time period

January 20, 2018 to January 22, 2018

Number of respondents

2,092 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

Source provides the following information:
"Respondents were screened and weighted to be UK nationally representative of age, gender and region. The margin of error on the study is +/- 2.2%."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Google in the United Kingdom (UK)"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.