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YouTube users in the United Kingdom (UK) 2018, by household income

Share of YouTube users in the United Kingdom (UK) in January 2018, by household income

by S. O'Dea, last edited Aug 9, 2019
YouTube users in the United Kingdom (UK) 2018, by household income YouTube has shown why it is an advertiser’s dream, with at least three-quarters of every income bracket reporting use of the service. Whether advertising basic items or luxury products, marketers should be able to connect with UK audiences through YouTube.
Instant access to millions

YouTube’s reach is outstanding. The largest partner in the UK, Broadband TV, reaches an estimated 24.9 million people in the United Kingdom. A large part of the audience is using the service on a regular basis, with 33 percent of respondents to a survey conducted by We Are Flint reporting watching videos on YouTube once a day or more.

YouTube on top: greatest penetration rate in UK

YouTube is the most active social network among internet users in the United Kingdom (UK), with 80 percent of people reporting use of the service. This puts YouTube marginally ahead of Facebook, who was very close behind, with a rate of 78 percent.
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Share of YouTube users in the United Kingdom (UK) in January 2018, by household income

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