JC Penney: advertising spending 2013-2019

Published by
Julia Faria,
Feb 7, 2023
Based on company annual SEC reporting, J. C. Penney Company's advertising expense in 2019 reached 624 million U.S. dollars. A year earlier J.C. Penney incurred slightly higher advertising costs of 698 million dollars.

J.C. Penney advertising costs worldwide from 2013 to 2019 (in million U.S. dollars)

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Release date

March 2020

Region

Worldwide

Survey time period

2013 to 2019

Supplementary notes

Advertising costs include newspapers, television, internet search marketing, radio, and other media advertising.

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