fourth largest FMCG company in terms of sales.
In 2019, the leading advertiser in Europe in terms of effectiveness was Unilever. The multi-national consumer goods company produces food, beverages, cleaning agents, and personal care products. They ranked first as the leading advertiser in Europe with 230.7 points. Worldwide, they are the Ranking of advertisers located in Europe in 2019
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WARC. (March 1, 2019). Ranking of advertisers located in Europe in 2019 [Graph]. In Statista. Retrieved January 25, 2021, from https://www.statista.com/statistics/518576/best-advertisers-in-europe/
WARC. "Ranking of advertisers located in Europe in 2019." Chart. March 1, 2019. Statista. Accessed January 25, 2021. https://www.statista.com/statistics/518576/best-advertisers-in-europe/
WARC. (2019). Ranking of advertisers located in Europe in 2019. Statista. Statista Inc.. Accessed: January 25, 2021. https://www.statista.com/statistics/518576/best-advertisers-in-europe/
WARC. "Ranking of Advertisers Located in Europe in 2019." Statista, Statista Inc., 1 Mar 2019, https://www.statista.com/statistics/518576/best-advertisers-in-europe/
WARC, Ranking of advertisers located in Europe in 2019 Statista, https://www.statista.com/statistics/518576/best-advertisers-in-europe/ (last visited January 25, 2021)