Most effective advertisers Europe 2021

In 2021, the leading advertiser in Europe in terms of effectiveness was Anheuser-Busch InBev. The Belgium located company ranked first with 436.2 points.

Other top advertisers

After Anheuser-Busch InBev, the second-best ranked advertiser in Europe in 2021, with a score of 409.1 points, was Unilever. The multi-national consumer goods company produces food, beverages, cleaning agents, and personal care products. Worldwide, they are the fourth largest FMCG company in terms of sales

Best advertising campaigns in Europe

The top ranked advertising campaign in Europe in 2021 was " 2010-2019: How taking an alternative path took Aldi from shame to pride" by Aldi. The campaign's strategy utilized strategic marketing communications and brought about exceptional unforeseen success for Aldi.

Most effective advertisers in Europe in 2021 (index score)

Advertisers (country of origin)	Location	Number of points
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Release date

March 2022

More information

Region

Europe

Survey time period

2021

Supplementary notes

The source provides the following information about the methodology: "The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It compiles the results of award shows that ran the year prior to its publication (e.g. the 2022 rankings reflect the results of award shows that ran in 2021)."

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