
U.S. B2B direct to customer marketing spending 2012-2017, by channel
This statistic shows the B2B direct to customer marketing spending in the United States from 2010 to 2017, by channel. According to the findings, direct marketing spending amounted to 9.7 million U.S. dollars, out of the 82.1 million spent in total on B2B DTC marekting channels in 2017.