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U.S. B2B direct to customer marketing spending 2012-2017, by channel
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U.S. B2B direct to customer marketing spending 2012-2017, by channel
B2B direct to customer marketing spending in the United States from 2010 to 2017, by channel (in million U.S. dollars)
This statistic shows the B2B direct to customer marketing spending in the United States from 2010 to 2017, by channel. According to the findings, direct marketing spending amounted to 9.7 million U.S. dollars, out of the 82.1 million spent in total on B2B DTC marekting channels in 2017.
B2B direct to customer marketing spending in the United States from 2010 to 2017, by channel (in million U.S. dollars)
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This statistic shows the B2B direct to customer marketing spending in the United States from 2010 to 2017, by channel. According to the findings, direct marketing spending amounted to 9.7 million U.S. dollars, out of the 82.1 million spent in total on B2B DTC marekting channels in 2017.
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- Release date
- October 2017
- Region
- United States
- Survey time period
- 2010 to 2017
Source
- Show sources information
- Show publisher information
- Release date
- October 2017
More information
- Region
- United States
- Survey time period
- 2010 to 2017
Other statistics on the topic
B2B marketing
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Statistics on "B2B marketing "
- Industry overview
The most important statistics
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017 (in billion U.S. dollars)Revenue of B2B media & information industry in the U.S. 2015-2017
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)Revenue of B2B media & information industry in the U.S. 2015-2017, by source
- Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2018, by device (in billion U.S. dollars)B2B digital ad spend in the U.S. 2013-2018, by device
- B2B direct to customer marketing spending in the United States from 2010 to 2017, by channel (in million U.S. dollars)U.S. B2B direct to customer marketing spending 2012-2017, by channel
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type B2B print marketing and advertising spending share in the U.S. 2016, by type
- B2B media, business and company information market revenue worldwide from 2014 to 2020, by segment (in billion U.S. dollars)B2B media, business and company information market size 2014-2020, by segment
- Leading B2B marketing technology companies worldwide in 2016, by revenue (in million U.S. dollars)Leading B2B marketing technology companies 2016, by revenue
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The most important statistics
- Leading marketing priorities according to B2B marketers in the United States in 2017B2B marketing priorities in the U.S. 2017
- Share of B2B companies who have a formal marketing plan in place in the United States in 2018Share of B2B companies with a formal marketing plan in the U.S. in 2018
- Share of budgets allocated to marketing according to B2B companies in the United States in 2018Share of B2B budgets devoted to marketing in the U.S. in 2018
- Share of B2B companies who have dedicated in-house marketing teams in the United States in 2018Share of B2B companies with a in-house marketing teams in the U.S. in 2018
- Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016Share of digital in B2B marketing spending in the U.S. 2016
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018, by target group
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017B2B marketing mobile website adoption in the U.S. 2014-2017
- Leading marketing technology (MarTech) features used by B2B marketing professionals in the United States as of October 2017Leading marketing technology features used by U.S. B2B marketers 2017
- Marketing effectiveness
The most important statistics
- Most effective business-to-business lead generation tactics according to B2B marketers in the United States as of July 2017U.S. most effective B2B lead generation tactics 2017
- Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016B2B marketing: leading customer marketing metrics in the U.S. 2016
- Share of B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality in the United States as of 1st quarter 2016U.S. B2B marketer view on customer focused marketing influence on lead quality 2016
- Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016B2B marketing technology tactics effectiveness perception in the U.S. in 2016
- Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015
- Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017Effectiveness of selected channels in B2B demand generation worldwide 2017
- Perceived effectiveness of selected tactics in B2B demand generation according to marketers in North America and worldwide as of December 2017Effectiveness of selected tactics in B2B demand generation in 2017
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The most important statistics
- Share of B2B marketers with a content marketing strategy in North America as of July 2018Use of content marketing among B2B marketers in North America 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019Change of B2B content marketing budgets in North America 2019
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018Organizational goals achieved with use of B2B content marketing in North America 2018
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- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017U.S. B2B most effective content types for moving prospects through funnel 2017
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017Leading types of tags used by B2B professionals in content marketing in the U.S. 2017
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- B2B demand generation: cost-per-lead in the U.S. 2014, by channel
- B2B vs B2C brand activation marketing spend in the U.S. 2015
- Trade show exhibitors marketing spending in the U.S. 2014, by channel
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- Distribution of marketing spending in Sweden 2016, by channel and revenue
- Effectiveness of media spend in the U.S. 2016, by channel
- Unattractive media channels for U.S. marketers 2016
- Marketing channels with increased spending in Canada 2013-2014
- Usage of social media platforms for B2B content marketing in North America 2014
- Advertising and marketing expenditure in Sweden 2015, by industry sector
- Marketing spend of higher education institutions in the UK 2010-2013
- Responsibility for B2B social media marketing in the United Kingdom (UK) 2014
- European independent lodging market: effectiveness of marketing channels 2015
- Marketing channels usage among small businesses in the U.S. 2018
- Leading marketing channels used in global manufacturing industry 2015
- Marketing expenditure in Europe 2007-2018
- Italy: pharmaceutical marketing channels according to GPs
Studies
- B2B marketing
- Digital marketing in the United Kingdom (UK)
- B2B Content Marketing 2019
- B2B Content Marketing 2018
- Marketing personalization
- E-mail marketing
- Instagram marketing and advertising
- Mobile marketing in the U.S.
- Facebook marketing
- Content marketing
- Twitter marketing
- SME marketing in the U.S.
- B2B Content Marketing 2016
- B2B Content Marketing 2017
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Statistics on "B2B marketing "
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017 (in billion U.S. dollars)
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)
- Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2018, by device (in billion U.S. dollars)
- B2B direct to customer marketing spending in the United States from 2010 to 2017, by channel (in million U.S. dollars)
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type
- B2B media, business and company information market revenue worldwide from 2014 to 2020, by segment (in billion U.S. dollars)
- Leading B2B marketing technology companies worldwide in 2016, by revenue (in million U.S. dollars)
- Leading B2B media and business information companies worldwide in 2016, by revenue (in million U.S. dollars)
- Leading B2B marketing services companies worldwide in 2016, by revenue (in million U.S. dollars)
- Leading marketing priorities according to B2B marketers in the United States in 2017
- Share of B2B companies who have a formal marketing plan in place in the United States in 2018
- Share of budgets allocated to marketing according to B2B companies in the United States in 2018
- Share of B2B companies who have dedicated in-house marketing teams in the United States in 2018
- Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017
- Leading marketing technology (MarTech) features used by B2B marketing professionals in the United States as of October 2017
- Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017
- Most effective business-to-business lead generation tactics according to B2B marketers in the United States as of July 2017
- Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016
- Share of B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality in the United States as of 1st quarter 2016
- Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016
- Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015
- Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017
- Perceived effectiveness of selected tactics in B2B demand generation according to marketers in North America and worldwide as of December 2017
- Share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017
- Share of B2B marketers with a content marketing strategy in North America as of July 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018
- Organizational structures responsible for B2B content marketing in North America as of July 2017
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017
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- Expenditure on advertising and marketing in Sweden in 2015, by industry sector (in million SEK)
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- Share of General Practitioners reached out by pharmaceutical companies in Italy in 2017, by marketing channel
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