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Importance of loyalty strategies in the U.S. 2016, by retailers vs. Hispanic shoppers

Share of importance of certain strategies in garnering Hispanic loyalty in the United States in 2016, by retailers versus Hispanic shoppers

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Release date

August 2016


United States

Survey time period

June 2016

Number of respondents


Age group

18-65 years

Special properties


Method of interview

Online survey

Supplementary notes

Top two box scores are shown. Multiple answers were possible.
* Including multi-cultural consumers who purchase products in the cereal category. Demographically balanced. Purchased RTE cereal in past 3 months. Eat breakfast at least once a week.
** The study and survey characteristics apply to the consumer survey. The methodology for the retailer survey was as follows: Method: Quantitative questionnaire was completed online or by phone Sample size: N=99 grocery retailers Participants included: •Influencers and decision makers within the cereal category •Mix of headquarter and store level employees (category managers, buyers, store managers, etc.).

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Statistics on "Hispanics in the U.S. Part I"

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