Most popular YouTube channels in Sweden 2019, by number of video views

Felix Kjellberg, better known on the internet platforms as PewDiePie, had the most viewed channel on YouTube in Sweden, as of April 2019. In fact, his videos, focused mainly on gaming and comedy, were viewed over 21 billion times. The next channel in the ranking was AviciiOfficialVevo, with over six million views, while ZaraLarssonMusicVevo had around 1.8 billion video views for the evaluated period. Avicii had, furthermore, the channel with the highest number of subscribers, reaching over 16 million in 2019. (ID 584766). Among the other Swedish YouTube channels with most subscribers, were Narins Beauty, Zara Larsson and Rob TopGames.

 How much do YouTubers in Sweden earn?

A study, conducted in 2019, analyzed the YouTubers in Sweden, by their influence and income. A so-called micro influencer would make minimum five thousand Swedish kronor per video, while a macro influencer would make between 15 thousand and 25 thousand that year (ID 991919). An icon influencer could make up to 300 thousand Swedish kronor.

 YouTube activities

  Watching entertaining videos was what most Swedes used YouTube for in 2017, 2018 and 2019. Other popular activities were watching instructional videos, listening to music and subscribing to channels. Five percent of the respondents in 2019, said, they created and published their own videos.

Most popular YouTube channels in Sweden as of October 2019, by number of video views

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Release date

October 2019



Survey time period

October, 2019

Supplementary notes

Numbers have been rounded

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