Most popular YouTube channels in Finland 2021, by number of video views

As of January 2021, Dudesons was ranked first on the list of most viewed Finnish YouTube channels, reaching a number of views of nearly 550 million. The Dudesons are a four-man group, known for their TV shows and live performances, which are a combination of stunts and comedy. Furthermore, they also had the most subscribed to channel, with 3.2 million subscribers on YouTube. The second most viewed channel, Bass Boost, had almost 425 million fewer views. A channel of a private person with a large amount of video views was Lakko.

Why do Finns use YouTube?

   According to the most recent data, the majority of Finnish YouTube users were accessing the platform for entertainment purposes. Other reasons to visit YouTube were following brands and companies, as well as searching for news sources. Like most social media platforms, YouTube was more popular among women than among men in Finland. However, it was relatively equally distributed, whereas platforms like WhatsApp, Facebook and Instagram were significantly more popular among women than among men.

YouTube advertising

   YouTube has turned into a powerful advertising platform. The net advertising revenue of YouTube in the United States reached 3.43 billion U.S. dollars and was expected to exceed six billion U.s. dollars by 2022. What is more, the global YouTube advertising revenue hit over 15 million U.S. dollars in 2019.

Most popular YouTube channels in Finland as of January 2021, by number of video views

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Release date

January 2021



Survey time period

January 7, 2021

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