Why do Finns use YouTube?
According to the most recent data, the majority of Finnish YouTube users were accessing the platform for entertainment purposes. Other reasons to visit YouTube were following brands and companies, as well as searching for news sources. Like most social media platforms, YouTube was more popular among women than among men in Finland. However, it was relatively equally distributed, whereas platforms like WhatsApp, Facebook and Instagram were significantly more popular among women than among men.
YouTube has turned into a powerful advertising platform. The net advertising revenue of YouTube in the United States reached 3.43 billion U.S. dollars and was expected to exceed six billion U.s. dollars by 2022. What is more, the global YouTube advertising revenue hit over 15 million U.S. dollars in 2019.