Average global mobile iOS app cost per loyal user (CPLU) and cost per installation (CPI) from March 2014 to March 2016 (in U.S. dollars)

Average CPLU and CPI for iOS apps worldwide 2014-2016 This statistic gives information on the average cost per installation (CPI) and cost per loyal user (CPLU) for iOS apps worldwide as of March 2016. During the last measured period, the average CPLU for an iOS app was 3.21 U.S. dollars.
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CPLUCPI
Mar '141.451.05
Jun '142.231.06
Sep '142.251.21
Dec '142.11.17
Mar '153.091.53
Jun '153.211.15
Sep '154.141.53
Dec '154.231.46
Mar '163.211.7
CPLUCPI
Mar '141.451.05
Jun '142.231.06
Sep '142.251.21
Dec '142.11.17
Mar '153.091.53
Jun '153.211.15
Sep '154.141.53
Dec '154.231.46
Mar '163.211.7
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Description Source More information
This statistic gives information on the average cost per installation (CPI) and cost per loyal user (CPLU) for iOS apps worldwide as of March 2016. During the last measured period, the average CPLU for an iOS app was 3.21 U.S. dollars.
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Release date
October 2016
Region
Worldwide
Survey time period
March 2014 to March 2016
Special properties
iOS apps

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