This statistic shows the attitudes towards advertising on online news platforms in Finland in 2017, broken down by age group. During the period under survey, 62 percent of respondents aged 18 to 24 years agreed with the statement "I find the ads on news websites disturbing".
Attitude towards advertising on online news platforms in Finland in 2017, by age group
Characteristic
18-24 years
25-34 years
35-44 years
45-54 years
55-64 years
65 years and older
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Internet users, who followed the news during the month before the survey
Method of interview
Online survey
Supplementary notes
The question was phrased by the source as follows: "Think of advertising on news websites or in news applications. Do you agree with the following statements? If you use an ad blocker, please answer assuming you have turned it off."
18-24 years (n=196)
25-34 years (n=328)
35-44 years (n=329)
45-54 years (n=379)
55-64 years (n=338)
65 years and older (n=437)
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University of Tampere, & Reuters Institute for the Study of Journalism. (June 22, 2017). Attitude towards advertising on online news platforms in Finland in 2017, by age group [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/629766/attitude-towards-advertising-on-online-news-platforms-by-age-group-in-finland/
University of Tampere, und Reuters Institute for the Study of Journalism. "Attitude towards advertising on online news platforms in Finland in 2017, by age group." Chart. June 22, 2017. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/629766/attitude-towards-advertising-on-online-news-platforms-by-age-group-in-finland/
University of Tampere, Reuters Institute for the Study of Journalism. (2017). Attitude towards advertising on online news platforms in Finland in 2017, by age group. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/629766/attitude-towards-advertising-on-online-news-platforms-by-age-group-in-finland/
University of Tampere, and Reuters Institute for the Study of Journalism. "Attitude towards Advertising on Online News Platforms in Finland in 2017, by Age Group." Statista, Statista Inc., 22 Jun 2017, https://www.statista.com/statistics/629766/attitude-towards-advertising-on-online-news-platforms-by-age-group-in-finland/
University of Tampere & Reuters Institute for the Study of Journalism, Attitude towards advertising on online news platforms in Finland in 2017, by age group Statista, https://www.statista.com/statistics/629766/attitude-towards-advertising-on-online-news-platforms-by-age-group-in-finland/ (last visited September 01, 2024)
Attitude towards advertising on online news platforms in Finland in 2017, by age group [Graph], University of Tampere, & Reuters Institute for the Study of Journalism, June 22, 2017. [Online]. Available: https://www.statista.com/statistics/629766/attitude-towards-advertising-on-online-news-platforms-by-age-group-in-finland/