Podcast consumption penetration rate worldwide 2016, by age

The statistic shows the monthly podcast consumption penetration rate worldwide in the third quarter of 2016, by age. It was found that 45 percent of global internet users aged 25 to 34 listened to or watched a podcast during the month leading up to the survey.

Monthly podcast consumption penetration rate worldwide in 3rd quarter 2016, by age

Penetration rate
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Release date

October 2016



Survey time period

Q3 2016

Age group

16-64 years

Special properties

among internet users / via any device

Method of interview

Online survey

Supplementary notes

Original question: "In the past month, which of the following things have you done on the internet via any device? Listened to or watched a podcast"

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Statistics on "Podcasting in the U.S."

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