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Leading reasons why U.S. consumers shop in a store on Black Friday in 2017, by age group

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Leading reasons why U.S. consumers shop in a store on Black Friday 2017, by age group This statistic shows the results of a survey conducted in the United States in October 2017. U.S. consumers were asked why they shop in a store on Black Friday. During the survey, 41 percent of the respondents aged 18 to 29 years said that they believe the best deals of the holiday season will be available on Black Friday.
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18 to 29 years30 to 59 years60 years and older
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18 to 29 years30 to 59 years60 years and older
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Exclusive Premium statistic

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Description Source More information
This statistic shows the results of a survey conducted in the United States in October 2017. U.S. consumers were asked why they shop in a store on Black Friday. During the survey, 41 percent of the respondents aged 18 to 29 years said that they believe the best deals of the holiday season will be available on Black Friday.
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Release date
October 2017
Region
United States
Survey time period
October 11 to 20, 2017
Number of respondents
1,025 respondents
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
The original question was phrased as follows: Which of the following statements describe why you would shop in a store on Black Friday?
Multiple answers were possible.

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Statistics on "Holiday season e-commerce in the United States"

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  • Online retail
  • Consumer behavior
  • Mobile usage
  • Black Friday
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