Leading reasons why U.S. consumers shop in a store on Black Friday 2017, by age group

Leading reasons why U.S. consumers shop in a store on Black Friday in 2017, by age group

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Release date

October 2017

Region

United States

Survey time period

October 11 to 20, 2017

Number of respondents

1,025 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The original question was phrased as follows: Which of the following statements describe why you would shop in a store on Black Friday?
Multiple answers were possible.

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