Reasons to purchase Christmas gifts online in Sweden in 2016

What is the most important reason that you choose to purchase Christmas gifts online instead of buying them in physical shops?

Reasons to purchase Christmas gifts online in Sweden in 2016 This survey shows the most important reasons why consumers in Sweden choose to shop Christmas gifts online instead of buying them in physical shops in 2016. 10 percent of respondents said that shopping Christmas presents online saves them time.
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What is the most important reason that you choose to purchase Christmas gifts online instead of buying them in physical shops?

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Share of respondents
It is easier / more convenient25%
In order to avoid crowds in shops17%
The sortiment is bigger14%
It is cheaper14%
To save time10%
The product is unavailable where I live7%
It is easier to compare the prices6%
Goods are delivered directly to my home3%
The shops are far away1%
Other1%
Don't know1%
Share of respondents
It is easier / more convenient25%
In order to avoid crowds in shops17%
The sortiment is bigger14%
It is cheaper14%
To save time10%
The product is unavailable where I live7%
It is easier to compare the prices6%
Goods are delivered directly to my home3%
The shops are far away1%
Other1%
Don't know1%
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This survey shows the most important reasons why consumers in Sweden choose to shop Christmas gifts online instead of buying them in physical shops in 2016. 10 percent of respondents said that shopping Christmas presents online saves them time.
Show more
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