Share of individuals who purchased Christmas gifts online in Sweden 2014-2016

This survey shows the share of Swedish consumers who bought Christmas presents online from 2012 to 2015 versus how many planned to buy presents online from 2012 to 2016. In 2015, 50 percent of respondents purchased Christmas presents online.

Share of consumers who purchased Christmas presents online in Sweden from 2014 to 2016

Planned to buy Christmas gifts onlineBought Christmas gifts online
201439%46%
201540%50%
201650%-
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Sources

Release date

November 2016

Region

Sweden

Survey time period

2014 to 2016

Number of respondents

4 consumer surveys in 2016*

Age group

18-79 years old

Method of interview

Online survey

Supplementary notes

* Sources have conducted four consumer studies in Q3, 2016: August 1,686 respondents, September 1,651 respondents, October 1,603 and 3,001 respondents.

The survey represents 95 percent of the Swedish population who has access to the internet.

Value for the share of consumers who bought Christmas gifts online in 2016 is missing because the survey was done before Christmas.

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