Candy and chocolate average unit price in the U.S. 2019, by segment

The price for chocolate candy outpaced non-chocolate in 2019, averaging 2.27 U.S. dollars per unit compared to 1.88 for non-chocolate. In private label, chocolate candy was also priced higher than non-chocolate, although the spread between prices was greater. Private label chocolate candy was priced at an average of 2.75 dollars per unit compared to 1.41 for non-chocolate.

Average price per unit explained

The average unit price of a product is derived by dividing the total sales by the number of units sold. This data is valuable in helping to understand pricing of a product that may be sold in multiple formats of size and packaging. By calculating average unit price such variance is neutralized and product prices can be fairly compared. In the example above for instance, sales of private label chocolate candy totaled 188.2 million U.S. dollars and unit sales totaled 67.9 million units. The former divided by the latter does indeed average 2.77 dollars per unit.