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U.S. market share of leading chocolate companies 2018

The Hershey Company was the leading chocolate manufacturer in the United States in 2018 in terms of market share. The company held over 43 percent of the total market, with only Mars as a significant competitor. In terms of the total confectionery market, Hershey still had the biggest share, but only barely edged out Mars by less than one percent.

Hershey’s history

The Hershey Company was founded in 1894 by Milton Hershey and is headquartered in Hershey, Pennsylvania. The town itself was largely built by Milton Hershey, and many places in the town bear the Hershey name, including Hershey’s Chocolate World and Hersheypark. Hershey’s Chocolatetown at Hersheypark was one of the largest construction projects in the United States as of January 2019, with a cost of 150 million dollars.

Hershey’s popularity

Hershey’s generous market share in the United States is due to the confectionery company’s popularity across brands. In a 2018 survey, three of the top four most popular chocolate brands among consumers were sold by Hershey. When it comes to Halloween candy, the company’s Reese’s Peanut Butter Cups were the prized chocolate among trick-or-treaters of all ages.

Market share of the leading chocolate companies in the United States in 2018

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Release date

November 2019


United States

Survey time period

52 weeks ending December 30, 2018

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Statistics on "Confectionery in the United States"

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