Sales of the leading snack size chocolate candy brands of the U.S. 2017

This graph shows the sales of the leading snack size chocolate candy brands of the United States in 2017. Reese's, owned by The Hershey Company, was the top ranked snack size chocolate candy brand of the United States with about 171.6 million U.S. dollars worth of sales in 2017. In 2016, the Hershey Company generated approximately 7.44 billion U.S. dollars in net sales worldwide, accounting for approximately 7.2 percent of the global chocolate market.

Snack size chocolate candy

Snack size chocolate candy belongs to the overall chocolate category. Alternative terms used by the chocolate industry include ‘bite size candy’ or ‘fun size candy’. They are defined as chocolate products which come packaged in small portion sizes or are individually wrapped. They may be used as a single but special treat or can be shared as an indulgent snack with others. Marketers often promote their products by employing these attributes.

Consumers who walk down the retail aisles in the United States can find snack size chocolate candy brands such as Reese’s, Snickers, Kit Kat or Hershey’s. Reese’s are chocolate-coated peanut butter products and marketed in a broad variety. Fun sized products of the Reese’s portfolio include Reese’s Minis and Reese’s Peanut Butter Cups Miniatures. The brand is owned by the candy manufacturer The Hershey Company, which is headquartered in Hershey, PA.

Chocolate candy is a popular treat during the holiday season in the United States. One of the ‘sweetest’ holidays in the United States is Halloween at the end of October when children go from door to door trick-or-treating. Snack size chocolate candy comes in very handy and convenient sizes for children’s candy bags as they are individually wrapped. Manufacturers often offer seasonal packaging with products wrapped in Halloween colors or labeled with special holiday symbols.

The National Confectioners Association recommends consuming candy moderately. For snack size chocolate candy they suggest for example two to four bite-sized chocolates as a daily amount, corresponding to about 90 calories.

Sales of the leading snack size chocolate candy brands of the United States in 2017

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Release date

April 2017


United States

Survey time period

52 weeks ended January 22, 2017

Supplementary notes

Total U.S. sales through supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains for the 52 weeks ended January 22, 2017.

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