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Sales of the leading hard sugar candy brands of the U.S. 2020

This graph shows the sales of the leading hard sugar candy brands of the United States in 2020. In that year, Jolly Rancher was the top ranked hard sugar candy brand of the United States with about 122.9 million U.S. dollars worth of sales. The total category generated sales amounting to 571 million U.S. dollars.

Hard sugar candy

Hard sugar candy belongs to the overall candy category and includes a large variety of products which have a significant sweet taste. As the name indicates, the main ingredient is sugar or similarly sweet ingredients such as sugar syrup, corn syrup or sweeteners.

The sugar mixture is boiled to a defined temperature to eliminate initial moisture, and then additional ingredients such as food colorings and flavors may be added. Afterwards, the blend is poured into a tray to cool until the mixture is malleable enough to be formed into the desired shape.

Hard sugar candy is a popular treat during the holiday season in the U.S. One of the ‘sweetest’ holidays in the United States is Halloween when children go from door to door trick-or-treating.

In general, the candy business is a very competitive industry. The retail aisles in the United States carry leading hard candy brands such as Jolly Rancher, Werther’s Original, Tootsie Roll Pops and Life Savers. Jolly Rancher is manufactured by The Hershey Company, based in Hershey, PA. The company topped the list of hard sugar candy vendors in the United States for the 52 weeks ended January 22, 2017, based on sales of about 90.8 million U.S. dollars. Storck USA and Tootsie Roll Industries rounded off the leading three hard candy vendors.

For candy consumers, the National Confectioners Association provides a guide to moderate candy consumption. Their daily options examples comprise 50 to 100 calories of candy per day. This corresponds to an amount of three to five pieces of hard sugar candy daily.

Sales of the leading hard sugar candy brands of the United States in 2020 (in million U.S. dollars)*

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Release date

July 2020


United States

Survey time period

52 weeks ended June 14, 2020

Supplementary notes

* Includes packaged and roll candy.
Total U.S. sales through supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains for the 52 weeks ended June 14, 2020.

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Statistics on "Confectionery in the United States"

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