Russia: online orders growth share by segment 2020

Online orders from large general marketplaces accounted for the highest growth share in the e-commerce market in Russia at around 57 percent. The second fastest growing sector in 2020 was eGrocery, contributing to 16 percent of the total growth in online orders.

Distribution of online orders growth in the Russian e-commerce market in 2020, by segment

Characteristic	Growth share
eGrocery	16%
ePharma	7%
Large general marketplaces	57%
Rest of the market	8%
Top 10 other stores	12%

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Release date

April 2021

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Region

Russia

Survey time period

2020

Supplementary notes

The source defined the segments as follows:
- eGrocery includes all sales of online stores and delivery services of food products, except food sales through general and multi-category online stores and marketplaces.
- ePharma includes all online sales of pharmacies, excluding sales of pharmaceuticals through non-specialized platforms, online stores and marketplaces.
- Large general marketplaces include those in the top 20 online sellers and conducting sales in the marketplace model. As of December 2020, they were Wildberries, Ozon, Aliexpress Russia, Yandex.Market.

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