Leading UK influencers on Instagram in the United Kingdom (UK) 2018, by followers

With an impressive 5.2 million followers, Marzia Bisognin sits clearly at the top of the list of UK influencers by follower numbers. British YouTuber and model Marcus Butler is in second place, some 1.6 million followers behind Bisognin. Aside from Instagram’s own account, Football superstar Cristiano Ronaldo takes the title of most-followed account on Instagram, with a whopping 160.23 million followers.

Power couple of UK social media

   Marzia Bisognin, posting on Instagram as @itsmarziapie, makes up one half of the United Kingdom’s social media power couple with her partner Felix Kjellberg, better known as PewDiePie. Topping social media rankings seems to come naturally for the couple, with PewDiePie running one of YouTube’s most-subscribed channels. Bisognin also runs the most popular entertainment Twitter account in her native Italy, and the fifth most popular Twitter account in Italy overall, just behind Pope Frances.   

Instagram in the United Kingdom

Instagram’s reach has been increasing steadily in the United Kingdom, overtaking the likes of Twitter in recent years. While still a long way behind parent company Facebook in terms of market share, Instagram is extremely successful at attracting younger users, a feat that Facebook has recently found more challenging. Instagram users also hold high appeal to advertisers. In a survey conducted in 2018 it was revealed that 52 percent of respondents earning 48,000 British pounds or more were Instagram users, compared with 35 percent of those earning between 14,000 British Pounds and 21,000 British pounds.

Leading ten UK influencers on Instagram in the United Kingdom (UK) as of April 2018, ranked by number of followers

Instagram followers in millions
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Release date

April 2018


United Kingdom

Survey time period

April 2018

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