UK travel influencers with the most Instagram followers 2019

Jacob Riglin is the most popular United Kingdom (UK) based travel-related influencer on Instagram according to, with 942 thousand followers. Marta Gaska (@voyage_provocateur) claimed second place, with 373 thousand followers.

Instagram in the United Kingdom

    Instagram’s reach has been increasing steadily in the United Kingdom, overtaking the likes of Twitter in recent years. While parent company Facebook is still ahead in terms of market share, Instagram is extremely successful at attracting younger users. Instagram users also hold high appeal to advertisers. We Are Flint revealed in a survey conducted in 2018, that that 52 percent of respondents earning 48,000 British pounds or more were Instagram users, compared with 35 percent of those earning between 14,000 British Pounds and 21,000 British pounds. 

Leading UK Instagram influencers

Marzia Bisognin (itsmarziapie) is the most-followed UK influencer, excluding accounts of ‘traditional’ celebrities, with 5.2 million followers. British YouTuber Marcus Butler sits in second position with 3.6 million followers. Excluding Instagram’s company account, Football superstar Cristiano Ronaldo owns the most-followed account on Instagram, with a whopping 160.23 million followers.

Most-followed United Kingdom (UK) travel influencers on Instagram as of December 2019

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Release date

January 2020


United Kingdom

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