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Most popular Italian athletes on Instagram 2019

As reported by InfluencerDB , the football player Gianluigi Buffon was the most-followed athlete on the photo sharing app platform Instagram, with approximately 8.6 million followers, followed by Andrea Pirlo (7.4 million followers) and Claudio Marchisio (4.3 million followers).

Football teams and Instagram

The photo app Instagram seems to be quite often utilized by football teams in order to promote their image and increase their engagement with fans. Considering the Instagram number of likes of the Juventus FC, the number of likes peaked on the 5th of February with 2,147,026 likes, as well as on the 15th of February, when the number of likes reached 2,435,454.

Leading teams

As of August 2020, Juventus FC was the leading club on Instagram with the highest number of followers (41.37 million), followed by AC Milan (8.06 million) and FC Internazionale Milano (5.37 million). Lastly, AS Roma, and SSC Naples reached 3.36 million and 2.29 million fans on Instagram, respectively. If we observe the ranking of the most popular players belonging to the Juventus FC, Cristiano Ronaldo was first, followed by Paulo Dybala and Gianluigi Buffon.

Most-followed Italian athletes on Instagram in December 2019

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Release date

December 2019



Survey time period

December 2019

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Statistics on "Influencer marketing in Italy"

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