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Most popular Italian food influencers on Instagram 2018

Most-followed Italian food influencers on Instagram as of March 2018

by Statista Research Department, last edited Jul 2, 2019
Most popular Italian food influencers on Instagram 2018 Antonino Cannavacciuolo, Chiara Maci, and Enrico Panariello are the leading three chefs followed on Instagram in Italy. The three chefs are also leading the ranking of the most-followed Italian food influencers altogether on Instagram as of March 2018. Italians evidently value following their favorite chefs on social networks.
Social media, a must for close to everyone 

Considering the most active social media platforms in Italy, YouTube and Facebook are leading the ranking followed by WhatsApp and FB Messenger. Social media have become a central part of the communication for most businesses and public administrations.

Instagram, a step ahead

According to the data, Instagram was the most popular platform among influencers in 2018, hosting 65 percent of the new campaigns initiated that year. Companies are also investing in Instagram, as reported by a survey of by Casaleggio associates. 55 percent of e-commerce companies stated that they want to increase their investment in social media, while only 3 percent answered that they want to reduce it.
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Most-followed Italian food influencers on Instagram as of March 2018

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by Statista Research Department, last edited Jul 2, 2019
Antonino Cannavacciuolo, Chiara Maci, and Enrico Panariello are the leading three chefs followed on Instagram in Italy. The three chefs are also leading the ranking of the most-followed Italian food influencers altogether on Instagram as of March 2018. Italians evidently value following their favorite chefs on social networks.
Social media, a must for close to everyone 

Considering the most active social media platforms in Italy, YouTube and Facebook are leading the ranking followed by WhatsApp and FB Messenger. Social media have become a central part of the communication for most businesses and public administrations.

Instagram, a step ahead

According to the data, Instagram was the most popular platform among influencers in 2018, hosting 65 percent of the new campaigns initiated that year. Companies are also investing in Instagram, as reported by a survey of by Casaleggio associates. 55 percent of e-commerce companies stated that they want to increase their investment in social media, while only 3 percent answered that they want to reduce it.
Show more
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