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Most popular Italian food influencers on Instagram 2019

According to data of InfluencerDB, Antonino Cannavacciuolo, Chiara Maci, and Enrico Panariello are the leading three chefs followed on Instagram in Italy. The three chefs are also leading the ranking of the most-followed Italian food influencers altogether on Instagram as of December 2019. Italians evidently value following their favorite chefs on social networks.

Social media, a must for close to everyone 

Considering the most active social media platforms in Italy, YouTube and WhatsApp are leading the ranking followed by Facebook and FB Messenger. Social media have become a central part of the communication for most businesses and public administrations.

Instagram, a step ahead

According to the data, Instagram was the most popular platform among influencers in 2018, hosting 65 percent of the new campaigns initiated that year. Companies are also investing in Instagram, as reported by a survey of by Casaleggio associates. 55 percent of e-commerce companies stated that they want to increase their investment in social media, while only three percent answered that they want to reduce it.

Most-followed Italian food influencers on Instagram in December 2019

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Release date

December 2019



Survey time period

December 2019

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Statistics on "Influencer marketing in Italy"

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