Most popular travel influencers on Instagram worldwide 2020

According to HypeAuditor, National Geographic Travel (natgeotravel) was by far the most-followed travel influencer on Instagram worldwide with over 38.66 million followers in May 2020. Second-ranked Julia Paes was followed by 25.6 million Instagram users.

National Geographic media

National Geographic is the flagship magazine of National Geographic Partners, LLC, a joint venture between non-profit scientific organization National Geographic Society (which owns 27 percent of shares) and The Walt Disney Company (which owns the remaining 73 percent). In March 2019, National Geographic had an U.S. audience reach of 38.87 million people. The magazine also ranks first based on combined print and digital editions with over 30 million readers. Apart from its top publication National Geographic and National Geographic Traveler, the company also publishes magazines aimed at classrooms and children. The company also operates National Geographic-branded television channels featuring documentary films, wildlife shows and natural history programming. National Geographic’s strong online presence can be attributed to the visually appealing nature of its photography subjects and documentaries, as well as a successful digital and social media strategy. National Geographic has a wide range of assignment photographers who are also active on social media – many of the most-followed wildlife photographers on Instagram worldwide are frequent contributors to National Geographic.

Most-followed travel influencers on Instagram worldwide as of May 2020

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Release date

May 2020



Survey time period

May 2020

Special properties

based on HypeAuditor database, wider industry metrics may vary

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